On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
‘Your eyes show the strength of your soul.’ – Paulo Coehlo We all know that animals are an important part of our ecosystem, they not only give support and improve our lives, but they also teach human the true meaning of friendship. International Animal Rights Day is celebrated on 10th December every year; it is done to celebrate …
“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.” -Richard Branson The students and faculty of The Bhawanipur Education Society College came up with an …
A One Day National Seminar on “Developments in Commerce, Management and Economics in the present Milieu of VUCA” was held in the Jubilee Hall of the college on 27th May 2019. The seminar was organised by the Department of Commerce of the college in collaboration with EIRC, The Institute of Chartered Accountants of India. The …
A webinar on Life after Covid 19had been organized by the Post Grduate department of Commerce on July 7, 2020. One hundred twenty students of both second semester and fourth semester have participated in this webinar and they had discoursed on the impact of Covid in every sphere of life. They had presented primary data …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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Project StrayEd
‘Your eyes show the strength of your soul.’ – Paulo Coehlo We all know that animals are an important part of our ecosystem, they not only give support and improve our lives, but they also teach human the true meaning of friendship. International Animal Rights Day is celebrated on 10th December every year; it is done to celebrate …
Public Speaking Workshop
“Communication is a skill that you can learn. It’s like riding a bicycle or typing. If you’re willing to work at it, you can rapidly improve the quality of every part of your life.” -Richard Branson The students and faculty of The Bhawanipur Education Society College came up with an …
One Day National Seminar in collaboration with ICAI
A One Day National Seminar on “Developments in Commerce, Management and Economics in the present Milieu of VUCA” was held in the Jubilee Hall of the college on 27th May 2019. The seminar was organised by the Department of Commerce of the college in collaboration with EIRC, The Institute of Chartered Accountants of India. The …
Report Students’ webinar held by PG department of commerce
A webinar on Life after Covid 19had been organized by the Post Grduate department of Commerce on July 7, 2020. One hundred twenty students of both second semester and fourth semester have participated in this webinar and they had discoursed on the impact of Covid in every sphere of life. They had presented primary data …