On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Bhawanipur Education Society College (BESC) organised a workshop on “Careers on Non-Conventional Fields of Education”. The workshop was conducted by Prof. Rajeev Malhotra, O.P Jindal Global University; and former IAS Officer (Economic Advisor to the Ministry of Finance). The workshop had approximately 20 participants. Prof. Rajeev Malhotra bridges the world of academics and policymaking. …
Physics department arranged an invited talk in collaboration with IQAC and seminar/FDP/Workshop Committee which was delivered by Prof. Anirban Kundu, University of Calcutta. The title of the talk was: The dark and the unbalanced: Where cosmology meets particle physics. The talk was arranged in room number 426 at 12.15 p.m. Dean of Science Dr. Samir …
This was a very important event in the calendar of the events of the college as together with the ICAI, EIRC, the college was able to organise a much focused discussion on 11th December and 13th December, 2020. The event became more significant as on its eve Tata Consultancy Services Ltd. (TCS) was on the …
The Department of Journalism and Mass Communication of The Bhawanipur Education Society College conducted a special lecture titled “Journey of an Indian Pilgrim: Rammohan Roy” on 4th November 2022. The resource person was Prof. Debjani Ganguly, Associate Professor of the Department of History. The lecture was not only attended by the students but also by …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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The Bhawanipur Education Society College (BESC) organised a workshop on “Careers on Non-Conventional Fields of Education”. The workshop was conducted by Prof. Rajeev Malhotra, O.P Jindal Global University; and former IAS Officer (Economic Advisor to the Ministry of Finance). The workshop had approximately 20 participants. Prof. Rajeev Malhotra bridges the world of academics and policymaking. …
The dark and the unbalanced: Where cosmology meets particle physics
Physics department arranged an invited talk in collaboration with IQAC and seminar/FDP/Workshop Committee which was delivered by Prof. Anirban Kundu, University of Calcutta. The title of the talk was: The dark and the unbalanced: Where cosmology meets particle physics. The talk was arranged in room number 426 at 12.15 p.m. Dean of Science Dr. Samir …
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This was a very important event in the calendar of the events of the college as together with the ICAI, EIRC, the college was able to organise a much focused discussion on 11th December and 13th December, 2020. The event became more significant as on its eve Tata Consultancy Services Ltd. (TCS) was on the …
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