An invited lecture on “Inking Ideas Through Digital Marketing In The Age Of 5G” was organized by the Department of Commerce, UG(Afternoon and Evening Section) on the 14th January, 2023 for the students of the Afternoon and Evening Section. The keynote speakers for the invited lecture were Prof. Rohit Ganguly(Assistant Professor, Department of Media Science, Swami Vivekananda Institute of Modern Science) and Mr. Sudipan Chakraborty (PR, Celebrity Manager- French Communication). Approximately 75 participant attended the talk.
The invited lecture commenced with an inauguration followed by a welcome address by Ms. Arundhati Mazumder. Thereafter, Dr. Subhabrata Ganguly delivered the opening address. He welcomed the keynote speakers, enlightened the participants about the impact of digital marketing revolution with the emergence of 5th generation on the population at large and set the ball rolling for the discussions of the day.
On that note, Ms. Arundhati Mazumder fittingly introduced Prof. Rohit Ganguly as the first speaker for the evening, mapping his career in the media field, publications to his name and his former work.
Prof. Rohit Ganguly started off with the concept of digital marketing and explained its emergence and growth. Further, he highlighted the various forms of digital marketing and exemplified how they work. For instances, website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, email marketing, mobile marketing, SEO and SMM among others.
Following Prof. Ganguly’s presentation, Ms. Arundhati Mazumder introduced the second speaker, Mr. Sudipan Chakraborty. Mr. Chakraborty has been handling the PR activities and social media management across the film industry for quite some time now. He is currently associated with the PR wing of the renowned film production house, Friends Communication.
Mr. Sudipan Chakraborty explained the norms of being a social media manager and how he being a PR, handles the accounts of high profile clients over social media platforms like Instagram, Facebook, Twitter etc. Further, he talked about the algorithms of social media which are mainly based on machine learning.
At the end of the invited lecture, Dr. Dyuti Sinha conducted an interactive session between the speakers and the students. Thereafter, it became more engaging when Dr. Debanshu Chatterjee joined and took the session to new heights. He shared his insightful knowledge in social media algorithms, marketing in film industry, entrepreneurship development and many more.
The session concluded with a vote of thanks by Prof. Atreyee Ganguly. She thanked the Management, IQAC, TIC, VP (Afternoon & Evening Section), all the dignitaries, colleagues, organizing committee members and students for their gracious presence, relentless help and participation.
The link of the feedback form was also shared so that participants could fill in and submit the same to receive their certificates.
The JMC batch of 2020-23 visited the AIR (All India Radio) office at the Akashvani Bhawan, Kolkata on the 6th and 7th of December, 2022. The students were accompanied by the professors. We were shown the basic functioning of the radio in Kolkata along with the frequencies associated with AIR, the different departments, and lastly …
On 22nd June 2021, at 1.30 P.M (IST) the International Yoga Day was observed by the students of Semester II, Department of Education, The Bhawanipur Education Society College. The digital platform for the program was Google Meet. The day was celebrated with great fervor and enthusiasm. The entire program was crafted under the initiative of …
The students at the College got a golden opportunity to spend a 3 Hour mock parliament session held by the seniors and explore the AON platform for the experts as well as the newbies. The delegates represented their respective countries in the mock parliament including USA, Brazil, Italy, Germany, India, France, Japan, China, UK, Ukraine, …
J.D. Birla Institute –Department of Management organised their fest, Invictus 2017. This was the third consequent year the fest was held from 11th February to 12th with it’s Sports events held before hand on 6th, 7th and 8th February. It constituted of various events from Iron man related to weight training, sports such as basketball …
The Invited Lecture “Inking ideas through digital marketing in the age of 5G”
An invited lecture on “Inking Ideas Through Digital Marketing In The Age Of 5G” was organized by the Department of Commerce, UG(Afternoon and Evening Section) on the 14th January, 2023 for the students of the Afternoon and Evening Section. The keynote speakers for the invited lecture were Prof. Rohit Ganguly(Assistant Professor, Department of Media Science, Swami Vivekananda Institute of Modern Science) and Mr. Sudipan Chakraborty (PR, Celebrity Manager- French Communication). Approximately 75 participant attended the talk.
The invited lecture commenced with an inauguration followed by a welcome address by Ms. Arundhati Mazumder. Thereafter, Dr. Subhabrata Ganguly delivered the opening address. He welcomed the keynote speakers, enlightened the participants about the impact of digital marketing revolution with the emergence of 5th generation on the population at large and set the ball rolling for the discussions of the day.
On that note, Ms. Arundhati Mazumder fittingly introduced Prof. Rohit Ganguly as the first speaker for the evening, mapping his career in the media field, publications to his name and his former work.
Prof. Rohit Ganguly started off with the concept of digital marketing and explained its emergence and growth. Further, he highlighted the various forms of digital marketing and exemplified how they work. For instances, website marketing, pay-per-click advertising, content marketing, email marketing, social media marketing, email marketing, mobile marketing, SEO and SMM among others.
Following Prof. Ganguly’s presentation, Ms. Arundhati Mazumder introduced the second speaker, Mr. Sudipan Chakraborty. Mr. Chakraborty has been handling the PR activities and social media management across the film industry for quite some time now. He is currently associated with the PR wing of the renowned film production house, Friends Communication.
Mr. Sudipan Chakraborty explained the norms of being a social media manager and how he being a PR, handles the accounts of high profile clients over social media platforms like Instagram, Facebook, Twitter etc. Further, he talked about the algorithms of social media which are mainly based on machine learning.
At the end of the invited lecture, Dr. Dyuti Sinha conducted an interactive session between the speakers and the students. Thereafter, it became more engaging when Dr. Debanshu Chatterjee joined and took the session to new heights. He shared his insightful knowledge in social media algorithms, marketing in film industry, entrepreneurship development and many more.
The session concluded with a vote of thanks by Prof. Atreyee Ganguly. She thanked the Management, IQAC, TIC, VP (Afternoon & Evening Section), all the dignitaries, colleagues, organizing committee members and students for their gracious presence, relentless help and participation.
The link of the feedback form was also shared so that participants could fill in and submit the same to receive their certificates.
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