A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
15 August 2020 On 15th August 1947, the flag of Independent India flared free in the air for the first time, rejoicing Independence with Indians who had awaited this day for more than two hundred years. The shackles of brutal oppression of the British Raj, which had captivated us into the dungeon of colonialism and …
Event Date: 13/03/2021 Time: 8 am Venue: Bangabasi Ground, Opposite: Eden Gardens club house. (Maidan) Total Number of teams participated: 8 The Bhawanipur college lost to A.J.C. bose College by 4 wks. in the Quarter final round match of the Red Bull T – 20 Inter College Cricket Tournament. A.J.C. Bose College won the toss …
The departments of Journalism and Mass Communication and Bengali of the Bhawanipur Education Society College collaborated to organize a webinar on 8th June 2022, to mark the journalistic vision of two of Bengal’s great personas Rabindranath Tagore and Kazi Nazrul Islam. The primary focus of the webinar was to discuss and bring to light the …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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