A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
In the words of Mark Van Doren- “the art of teaching is the art of assisting discovery.” The pivotal role that a teacher plays in our lives can never be doubted. They help us shape our life and secure our future. In this process they guide us and assist us to discover ourselves and what …
In his celebrated book ‘Bharat Swadhin Holo’, Maulana Abul Kalam Azad remarked,” The country achieved independence. But before it’s denizens should taste victory and freedom, they opened their eyes to discover the catastrophe that accompanied the historical event.” Indeed the atrocities of the partition of 1947 had instilled fears in the minds of those who …
Your career development is a lifelong process that, whether you know it or not, actually started when you were born! There are a number of factors that influence your career development, including your interests, abilities, values, personality, background, and circumstances. Career Counseling is a process to help you to know and understand yourself and the …
The M. Com Department of Bhawanipur Education Society College conducted an industrial visit to the Britannia Factory situated at Taratala on 23rd March,2023. The bus departed at 11:30 am from the college and reached within fifteen minutes. The visit was carried out by Ms. Dipannita Chatterjee and Ms. Debalina Chattopadhyay and Mr. Sujay Samanta. Thirty-five …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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In his celebrated book ‘Bharat Swadhin Holo’, Maulana Abul Kalam Azad remarked,” The country achieved independence. But before it’s denizens should taste victory and freedom, they opened their eyes to discover the catastrophe that accompanied the historical event.” Indeed the atrocities of the partition of 1947 had instilled fears in the minds of those who …
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