A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
In the words of Mark Van Doren- “the art of teaching is the art of assisting discovery.” The pivotal role that a teacher plays in our lives can never be doubted. They help us shape our life and secure our future. In this process they guide us and assist us to discover ourselves and what …
“Research is seeing what everybody else has seen and thinking what nobody else has thought.” – Albert Szent-Györgyi The Bhawanipur Education Society College organised a two-day interactive session on how to write a Research Paper. The session was held on January 17 and 18, 2024 from 11.00 am in the Society Hall of the college. …
Education is a powerful tool that has the potential to break the cycle of poverty and open doors to a brighter future. However, many underprivileged schools face significant challenges, including a lack of basic resources such as stationery items. The Extension & Outreach Committee of Department of Commerce (Afternoon & Evening Section) organised a Distribution …
The BBA department of The Bhawanipur College kickstarts its annual intra- college events with General Quiz conducted on the 17th of February 2020. The registrations for the same started on 11th February in response to which twenty- seven enthusiastic teams competed. The quiz was orchestrated in two rounds, where the first round was held to …
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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“Research is seeing what everybody else has seen and thinking what nobody else has thought.” – Albert Szent-Györgyi The Bhawanipur Education Society College organised a two-day interactive session on how to write a Research Paper. The session was held on January 17 and 18, 2024 from 11.00 am in the Society Hall of the college. …
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Education is a powerful tool that has the potential to break the cycle of poverty and open doors to a brighter future. However, many underprivileged schools face significant challenges, including a lack of basic resources such as stationery items. The Extension & Outreach Committee of Department of Commerce (Afternoon & Evening Section) organised a Distribution …
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