‘One of the key functional areas of a business is marketing.’
Marketing consists of all the things that a company does to identify customers’ needs and design products and services that meet those needs. It includes promoting goods and services, determining how they will be delivered, and developing a pricing strategy to capture market share while remaining competitive.
As marketing is an essential subject for every business administration student, the BBA department of The Bhawanipur Education Society College organised an event called ‘The Office’ on the afternoon of November 10th, 2021. Participants in this event were allowed to exhibit their problem-solving skills by solving marketing case studies.
The participants together formed groups of bright, skilled ideas showcasing their talents. With the current conditions in mind, proper safety precautions were followed when the participants came to the campus for this offline event. Professor Chiranjib Mitra and Professor Jayjit Chakraborty, our faculty members, were asked to judge the event for their exceptional domain expertise.
The students were asked to prepare PowerPoint presentations presenting their solutions to the cases they were assigned. The 3 case studies were Kellogs, Snapdeal and Dunkin’ Doughnuts.
The Emcee of the event, Khushi Soni gave away the rules and regulations for the contest. The event consisted of 1 round where all the participants came up one by one and presented their solutions with the help of the PowerPoint presentations they had beautifully made. Each was given a time duration of 3+1 minutes to present their solutions, followed by a question/answer series by the judges.
The event was a great learning experience; all the participants participated enthusiastically and gave brilliant logical reasoning to prove their points. The judges to were pleased with all the presentations and gave positive feedback about the event and the participants.
Gradually the event neared its end as all the participants were done with their presentations. The emcee then called the judges to give their final views on the entire event. They also gave the participants a few tips to help them in their future events. The judges were then presented with hampers as the day came to an end. Our respected Professor Kaushik Banerjee, the Events Teacher Coordinator, then disclosed the winner and runner up for the competition.
Talha Yusuf secured the first position from second year. The second position was a tie between a group and an individual participant who were Aman Singh and Urmi Patel from the third year and Chayan Dassani from the first year respectively, followed by Priyanka Das from the second year who secured the third position.
The Student Presidents from the BBA Department, Devjyoti Banerjee and Madhav Mohta, and the Events Teacher Coordinator, Professor Kaushik Banerjee successfully conducted the entire event “The Office”. The Event Committee Head, Khushi Soni and Ankita Chakraborty, and their Sub-Committee Head, Aditya Agarwal, put equal efforts into making the event a great success.
On 28th March 2015our college organized Bhawanipur Elite Soccer Championship at Northern Park. Around ten professors from different departments participated in the championship. The first match began at 8:30am.
Placement Hall, October 7th and 8th, 2018. Aeromodelling is much more than a hobby – it is a raging passion that dates back to the time of Icarus. It was the same passion that urged the Wright brothers in Kitty Hawk that is today taking wings in the form of drones. The important point however, …
A Students’ Seminar on “Cultural Kaleidoscope: Viewing the Everyday Life” was organised on 11th November 2022 by the Department of Sociology. The seminar was held forward by a paper presentation competition among the students from different departments. The daylong seminar ended with a captivating questions and answers round and announcement of the rank holders. Students …
They came, they saw and they conquered. This is what Bhawanipur Education Society College has aimed for the last 50 years to make leaders who have the courage to conquer the world. BESC AON aims to be one of the leading Model United Nations conferences in the Eastern India circuit, situated in Kolkata itself. Being …
Marketing Case Study: The Office
‘One of the key functional areas of a business is marketing.’
Marketing consists of all the things that a company does to identify customers’ needs and design products and services that meet those needs. It includes promoting goods and services, determining how they will be delivered, and developing a pricing strategy to capture market share while remaining competitive.
As marketing is an essential subject for every business administration student, the BBA department of The Bhawanipur Education Society College organised an event called ‘The Office’ on the afternoon of November 10th, 2021. Participants in this event were allowed to exhibit their problem-solving skills by solving marketing case studies.
The participants together formed groups of bright, skilled ideas showcasing their talents. With the current conditions in mind, proper safety precautions were followed when the participants came to the campus for this offline event. Professor Chiranjib Mitra and Professor Jayjit Chakraborty, our faculty members, were asked to judge the event for their exceptional domain expertise.
The students were asked to prepare PowerPoint presentations presenting their solutions to the cases they were assigned. The 3 case studies were Kellogs, Snapdeal and Dunkin’ Doughnuts.
The Emcee of the event, Khushi Soni gave away the rules and regulations for the contest. The event consisted of 1 round where all the participants came up one by one and presented their solutions with the help of the PowerPoint presentations they had beautifully made. Each was given a time duration of 3+1 minutes to present their solutions, followed by a question/answer series by the judges.
The event was a great learning experience; all the participants participated enthusiastically and gave brilliant logical reasoning to prove their points. The judges to were pleased with all the presentations and gave positive feedback about the event and the participants.
Gradually the event neared its end as all the participants were done with their presentations. The emcee then called the judges to give their final views on the entire event. They also gave the participants a few tips to help them in their future events. The judges were then presented with hampers as the day came to an end. Our respected Professor Kaushik Banerjee, the Events Teacher Coordinator, then disclosed the winner and runner up for the competition.
Talha Yusuf secured the first position from second year. The second position was a tie between a group and an individual participant who were Aman Singh and Urmi Patel from the third year and Chayan Dassani from the first year respectively, followed by Priyanka Das from the second year who secured the third position.
The Student Presidents from the BBA Department, Devjyoti Banerjee and Madhav Mohta, and the Events Teacher Coordinator, Professor Kaushik Banerjee successfully conducted the entire event “The Office”. The Event Committee Head, Khushi Soni and Ankita Chakraborty, and their Sub-Committee Head, Aditya Agarwal, put equal efforts into making the event a great success.
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