The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
The Departments of Political Science, Sociology, and Journalism & Mass Communication (JMC), in association with the NSS Unit of The Bhawanipur Education Society College, conducted an awareness session on Environment and Development on 6th May 2025 as part of an outreach programme at the All Bengal Women’s Union, located at Elliot Road, Kolkata – 700016. …
One needs to be quite the detective in order to participate in the event Verteez; Umang’14’s Verteez shall pose quite the challenge to Sherlock himself. Hints revolving on a particular object or person will be given to the ten two-member teams participating.
BESC (NSS UNIT) organises AMRI – Walkathon September 28, 2016 Bhawanipur Education Society College, Kolkata The NSS unit of The Bhawanipur Education Society College under the guidance of NSS Programme officer Prof. Divyesh Shah participated in the AMRI – walkathon. This event was in association with AMRI Hospital.
Have you ever designed something? Have you considered your customers thought process when he/she buys your product? Have you analysed how your product is treated at a customer’s house? Well I am sure the latter two are something we all never thought about. Not only did one student agree to this, but a full majority …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
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The Departments of Political Science, Sociology, and Journalism & Mass Communication (JMC), in association with the NSS Unit of The Bhawanipur Education Society College, conducted an awareness session on Environment and Development on 6th May 2025 as part of an outreach programme at the All Bengal Women’s Union, located at Elliot Road, Kolkata – 700016. …
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One needs to be quite the detective in order to participate in the event Verteez; Umang’14’s Verteez shall pose quite the challenge to Sherlock himself. Hints revolving on a particular object or person will be given to the ten two-member teams participating.
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Have you ever designed something? Have you considered your customers thought process when he/she buys your product? Have you analysed how your product is treated at a customer’s house? Well I am sure the latter two are something we all never thought about. Not only did one student agree to this, but a full majority …