A workshop on Digital Marketing and various related topics from promotion to advertising techniques of top companies was organised in the college from 28th August’17 by the career connect initiative of the BESC.
Pramod Maloo an expert who is stretching the horizons of digital marketing and helping corporate entities integrate themselves in the digital space was the main speaker. The popularity of the subject and the reverence with which students approach it could be gauged by the spirited participation of more than a hundred BE-ites who attended the event, a curtain-raiser for the Four-day seminar that is set to follow from the 28th to the 31st of August 2017.
The event Organisers Vedant Daruka and Tripti Jhawar had done an excellent job in ensuring the smooth and seamless flow for which the speaker commended them in the same breath that he appreciated the interest of the students and expressed his happiness noting the number of students willing to pursue digital marketing as a profession, a career option.
Day 2
Aditi Agarwal, founder of the Stickypinsinc.com took the lead on the second day of the four-day workshop and explained in lucid details how campaigns can make or break a brand with reference to specific case studies. She also took the students through unique situations and elucidated how companies create the right audience for their message and target the actual customers through social media apart from clarifying ways to promote a business through an appropriate platform.
Detailed introductions to social media was given. Promotion of some top companies through different platforms were shown as examples for students to grasp the basic concepts and relate to the stories that the respective brands were trying to tell.
The consensus among the 110 students who are attending the Workshop is that it is becoming more and more interesting by the day as the visiting experts delve deeper into their domains to expose the students to the intricacies that are involved.
Day3
On the third day, the major issues relating to Search Engine Optimisation were taken up, stripped to their bare components and their finer nuances explained to the participants so that the students may ride the tidal wave to success. Not only is it essential to create and curate content that is killer, but such content must be aligned to address the needs of the Search Engines so that the marketing messages that are being sought to be conveyed are effective enough to attract the eyeballs and convert the engagements into effective sales, being the crux of the deliberations.
A hundred and ten awestruck students participated whose motherboards were loaded with the latest version of digi-tec, by an actual practitioner of the craft.
A part of the deliberations also revolved around online reputation – the positive and negative aspects and the ways and means of establishing and managing entity reputations online.
Day 4
On the Final day of the Four-day Workshop on Digital Marketing, held as a part of the Career Connect Initiative of the BESC by Pramod K Maloo, Founder of Kreative Machinez, students were exposed to Google adverts.
Digital Marketing is an umbrella term that refers to the entire gamut of advertising delivered through digital channels such as Search engines, Websites, Social Media, E-Mails and Mobile Apps. Having exposed the 110 participants to all the other platforms, the speaker unveiled the exciting world of google Ad-words, of how companies can reach out to specific audiences and target their customised messages to maximise the bang for the client’s buck.
Specific issues like key features of engagement for google advertising, how to pay and create an advertisement in the Google platform, and how to target prospective customers were taken up and discussed in the minutest of details.
Prof Dilip Shah, The Dean of Students Affairs of BESC felicitated the speaker and congratulated the students for successfully completing the course, wishing all a good Google rank.
He event was organised by student coordinators Vedant Daruka and Tripti Jhawar.
The report has been filed by Shivam Sinha with camera person Sirazuddin of the Expressions collective of the BESC.
The Associated Chambers of Commerce and Industry of India (ASSOCHAM) organized its 6th Edition of The Edu Meet & Education Excellence Awards 2023 on 18th January at the Phoenix Hall of Hotel Hindusthan International in Kolkata. The event formally began at 10.30 am with the arrival of the Chief Guest, Dr. Rajkumar Ranjan Singh, Hon’ble …
“The secret of going ahead is getting stared” -Mark Twain Everything after all, begins with an idea, and that was the focus of the “Ideation” session. The Bhawanipur entrepreneurship and start-ups training collective hosted the session with the goal of giving students an understanding of how business ideas are generated. The session was held …
As the students of our college gears up for Nexus 2015, The Quizzardcollective organized an interactive Session with Mr. AshokeSanyal, 1987 batch student of our college. A quiz enthusiast and an active participant in all major quizzes of the city shared a word about corporate quizzing and the secrets of preparing for a quiz.
The Bhawanipur Education Society College celebrated the 71st Republic day with all enthusiasm on 26th January 2020 at college turf. The day was dedicated to the freedom fighter, Rash Behari Bose who at the time of freedom struggle was one of the youngest martyrs of the Indian independence movement. The national flag was hoisted by …
Let’s Get Digital
A workshop on Digital Marketing and various related topics from promotion to advertising techniques of top companies was organised in the college from 28th August’17 by the career connect initiative of the BESC.
Pramod Maloo an expert who is stretching the horizons of digital marketing and helping corporate entities integrate themselves in the digital space was the main speaker. The popularity of the subject and the reverence with which students approach it could be gauged by the spirited participation of more than a hundred BE-ites who attended the event, a curtain-raiser for the Four-day seminar that is set to follow from the 28th to the 31st of August 2017.
The event Organisers Vedant Daruka and Tripti Jhawar had done an excellent job in ensuring the smooth and seamless flow for which the speaker commended them in the same breath that he appreciated the interest of the students and expressed his happiness noting the number of students willing to pursue digital marketing as a profession, a career option.
Day 2
Aditi Agarwal, founder of the Stickypinsinc.com took the lead on the second day of the four-day workshop and explained in lucid details how campaigns can make or break a brand with reference to specific case studies. She also took the students through unique situations and elucidated how companies create the right audience for their message and target the actual customers through social media apart from clarifying ways to promote a business through an appropriate platform.
Detailed introductions to social media was given. Promotion of some top companies through different platforms were shown as examples for students to grasp the basic concepts and relate to the stories that the respective brands were trying to tell.
The consensus among the 110 students who are attending the Workshop is that it is becoming more and more interesting by the day as the visiting experts delve deeper into their domains to expose the students to the intricacies that are involved.
Day3
On the third day, the major issues relating to Search Engine Optimisation were taken up, stripped to their bare components and their finer nuances explained to the participants so that the students may ride the tidal wave to success. Not only is it essential to create and curate content that is killer, but such content must be aligned to address the needs of the Search Engines so that the marketing messages that are being sought to be conveyed are effective enough to attract the eyeballs and convert the engagements into effective sales, being the crux of the deliberations.
A hundred and ten awestruck students participated whose motherboards were loaded with the latest version of digi-tec, by an actual practitioner of the craft.
A part of the deliberations also revolved around online reputation – the positive and negative aspects and the ways and means of establishing and managing entity reputations online.
Day 4
On the Final day of the Four-day Workshop on Digital Marketing, held as a part of the Career Connect Initiative of the BESC by Pramod K Maloo, Founder of Kreative Machinez, students were exposed to Google adverts.
Digital Marketing is an umbrella term that refers to the entire gamut of advertising delivered through digital channels such as Search engines, Websites, Social Media, E-Mails and Mobile Apps. Having exposed the 110 participants to all the other platforms, the speaker unveiled the exciting world of google Ad-words, of how companies can reach out to specific audiences and target their customised messages to maximise the bang for the client’s buck.
Specific issues like key features of engagement for google advertising, how to pay and create an advertisement in the Google platform, and how to target prospective customers were taken up and discussed in the minutest of details.
Prof Dilip Shah, The Dean of Students Affairs of BESC felicitated the speaker and congratulated the students for successfully completing the course, wishing all a good Google rank.
He event was organised by student coordinators Vedant Daruka and Tripti Jhawar.
The report has been filed by Shivam Sinha with camera person Sirazuddin of the Expressions collective of the BESC.
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The Associated Chambers of Commerce and Industry of India (ASSOCHAM) organized its 6th Edition of The Edu Meet & Education Excellence Awards 2023 on 18th January at the Phoenix Hall of Hotel Hindusthan International in Kolkata. The event formally began at 10.30 am with the arrival of the Chief Guest, Dr. Rajkumar Ranjan Singh, Hon’ble …
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