The college held a 4 day workshop on Digital Marketing (from 22nd Sept to 25th Sept 2015) for students of all departments. Mr. Pramod Maloo, a distinguished name in the world of Digital Marketing was invited as the faculty.
Day 1
Mr. Maloo explained the term Digital Marketing and how is it different from traditional marketing. He gave an overview of different aspects of Digital Marketing, which included e-commerce , search engine optimization, marketplace. social media marketing etc. About 130 students including 90 students from commerce plus diploma program attended the workshop on day 1.
Day 2
Mr. Maloo gave an overview of ‘Search Engine Optimization’ and explained the meaning and importance of ‘Links’ and ‘Back Links’. He then explained ‘Ad Words’ and its three part viz. ‘Ad Copy’ , ‘Key Word’ and ‘ Bid Management’. He explained in detail the relevance of these in the context of an Ad Campaign. We also learnt about ‘Pay per click’, Paid Ads and Organic Sites. All these important terms and features were explained with examples and were made easy to understand.
DAY 3
The topic for third day for the workshop was ‘Importance of search engine marketing’. Mr. Maloo explained how we can advertise our website on Google through Adwords and only pay when potential customers click to visit our website i.e., pay per click. He explained the objectives of using Adwords.
1. Gathering more traffic on the website
2. Promotion and branding of the business
3. Informing people about availability of the products or services they are looking for
4. Reach to people at right place, at right time, and
5. Secure top potion of the Google search.
The students learnt about the terms impression, conversion, average conversion rate, per conversion cost and return on investment. He informed that with the tracking tools, we can see the actual sales our website is generating as a direct result of our ads i.e., conversion rate. He even pointed out that impression rate should be high and per conversion cost should be low. He also created an advertisement live for The BESC Dhamal, the Dandiya Mohotsav. The students took part and provided catchy ad title, creative descriptions within the character limit and error less display and destination URL for the advertisement. He also took questions from students and cleared their doubts.
DAY 4
The topic for fourth day of the workshop was ‘Platforms and benefits of social media marketing’. Mr. Maloo explained in simple terms the impact of political and economic changes on businesses and marketing strategies.
The importance of social media marketing was discussed, viz.
1. Popular with mass
2. Higher rate of interaction
3. Two way communication
4. Easy management, and
5. Cost effective.
Mr. Maloo taught how to create a Facebook page by creating one live for a 3rd year student. He showed how a website domain is registered. The newly created page started its advertising campaign, after discussing its main objective i.e, to increase page likes. Filtering was done so that the ad reaches to the right people. The workshop was concluded after interesting Q&A session and presentation of college momento to Mr. Maloo by Dean of the college, Mr. Dilip Shah and the professor coordinator Prof. Vijay Kothari.
The Bengali Department of Bhawanipur Education Society College organized a Nature’s Camp from 6th February to 9th February at Mathaburu Range, Purulia. The camp aimed to provide students with an immersive experience in nature while exploring the local culture, food, and demography of the region. A total of 15 students and one faculty member (Dr. …
“Political language is destined to make lies sound truthful and murder respectable.” The Bhawanipur Education Society College, Department of Management, held its annual intra college event “At Fault Grill” on the 13th of August 2019. The affair saw the millennial doctrinaire vocalize their views about the politicians, while the others put themselves in the shoes …
Department of English, The Bhawanipur Education Society College organized a field trip for the postgraduate students on 22nd March 2022. Accompanied by their teachers, the students were taken to Jadunath Bhavan and Resource Centre. The center was set up with assistance from The Ministry of Culture, Government of India. It housed an exhibition titled “Twin …
The district audition of Speak For India West Bengal was held at The Bhawanipur Education Society College on 5th February 2020. Speak for India is an initiative by Federal Bank in association with The Times of India to encourage young, dynamic and enthusiastic minds across the nation to raise their voice on pertinent issues and …
Digital Marketing Workshop
The college held a 4 day workshop on Digital Marketing (from 22nd Sept to 25th Sept 2015) for students of all departments. Mr. Pramod Maloo, a distinguished name in the world of Digital Marketing was invited as the faculty.
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Day 1
Mr. Maloo explained the term Digital Marketing and how is it different from traditional marketing. He gave an overview of different aspects of Digital Marketing, which included e-commerce , search engine optimization, marketplace. social media marketing etc. About 130 students including 90 students from commerce plus diploma program attended the workshop on day 1.
Day 2
Mr. Maloo gave an overview of ‘Search Engine Optimization’ and explained the meaning and importance of ‘Links’ and ‘Back Links’. He then explained ‘Ad Words’ and its three part viz. ‘Ad Copy’ , ‘Key Word’ and ‘ Bid Management’. He explained in detail the relevance of these in the context of an Ad Campaign. We also learnt about ‘Pay per click’, Paid Ads and Organic Sites. All these important terms and features were explained with examples and were made easy to understand.
DAY 3
The topic for third day for the workshop was ‘Importance of search engine marketing’. Mr. Maloo explained how we can advertise our website on Google through Adwords and only pay when potential customers click to visit our website i.e., pay per click. He explained the objectives of using Adwords.
1. Gathering more traffic on the website
2. Promotion and branding of the business
3. Informing people about availability of the products or services they are looking for
4. Reach to people at right place, at right time, and
5. Secure top potion of the Google search.
The students learnt about the terms impression, conversion, average conversion rate, per conversion cost and return on investment. He informed that with the tracking tools, we can see the actual sales our website is generating as a direct result of our ads i.e., conversion rate. He even pointed out that impression rate should be high and per conversion cost should be low. He also created an advertisement live for The BESC Dhamal, the Dandiya Mohotsav. The students took part and provided catchy ad title, creative descriptions within the character limit and error less display and destination URL for the advertisement. He also took questions from students and cleared their doubts.
DAY 4
The topic for fourth day of the workshop was ‘Platforms and benefits of social media marketing’. Mr. Maloo explained in simple terms the impact of political and economic changes on businesses and marketing strategies.
The importance of social media marketing was discussed, viz.
1. Popular with mass
2. Higher rate of interaction
3. Two way communication
4. Easy management, and
5. Cost effective.
Mr. Maloo taught how to create a Facebook page by creating one live for a 3rd year student. He showed how a website domain is registered. The newly created page started its advertising campaign, after discussing its main objective i.e, to increase page likes. Filtering was done so that the ad reaches to the right people. The workshop was concluded after interesting Q&A session and presentation of college momento to Mr. Maloo by Dean of the college, Mr. Dilip Shah and the professor coordinator Prof. Vijay Kothari.
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