Seminar on “Media Innovations and Strategies for Brand Success!”

The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled ” Media Innovations and Strategies for Brand Success!” on 30th August at 11AM.  The event was held in Room 322 (3rd Floor) and attracted an enthusiastic audience, with over 50 students in attendance from all semesters.

The seminar commenced with the Master of Ceremonies, Prachi Agarwal (Student of Semester 3) introducing the esteemed speaker, Mr. Mahesh Motwani, a seasoned business leader having an experience for over 20 years in media planning and advertising. He is currently serving in the capacity of the Executive Vice President of Initiative Media India Pvt Ltd, Kolkata having previously worked with Anandabazar Patrika, Starcom and Equus Advertising in Mumbai.

Following the introduction, Professor Dr. Tridib Sengupta, the BBA Coordinator was invited to deliver the welcome address and to felicitate the speaker.

Mr. Motwani then took the stage to deliver an insightful session, lasting an hour and a half. During his address, he provided the students with valuable strategies and techniques aimed at sharpening their minds, and the importance of innovation and out-of-the-box thinking in the media world. He played numerous videos of the advertising campaigns designed by him which kept the students hooked and entertained. He also gave some tips and tricks to survive in the highly competitive business environment. He spoke about the advent of AI and its importance in modern advertising. Lastly, he mentioned that media industry in Kolkata is currently very small, but the level of creativity and overall contribution to national advertising is one of the highest. His session was both interactive and engaging, leaving the students motivated and inspired.

Towards the end of his deliberation, the floor was opened to questions where students asked him about the scope of Media jobs, its evolution over the years and impact of AI on future jobs in his field, which were answered by the Speaker with great insights and experience.

The seminar concluded with a vote of thanks from the Events Team Head, Vedika Lalka who expressed her gratitude towards the Speaker for his willingness to share his knowledge and expertise with our students.

This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Srijani Sarkar. It offered the students a unique opportunity to gain insights from a renowned expert in the field of Media and Advertising.