The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala Photographer – Papan Das & Agrag Ghosh
A one-day workshop on “AI for Everyone” based on the Calcutta University (CU) Semester- II CCF syllabus was held on April 25, 2024 by the Department of Chemistry in association with The IQAC, The Bhawanipur Education Society College, and in collaboration with Seminar/FDP/workshop Committee, Science Section, and Physical Chemistry Teachers Forum (PCTF ). 34 external …
Alok Ranjan Sharma and Sahil Mehta, freelance photoshop exponents conducted the workshop and dwelled on the significance of Photoshop, especially in relation to its use for the creation of posters. Forty students participated who were taken through the motions – in search of the ever elusive “good design” as opposed to an average one – …
The Bhawanipur Education Society College held an interactive session with the renowned speaker Navya Naveli Nanda, joined by Nikhil Taneja, a writer, producer, storyteller & and Mr. Yash Pise, from YUVA. This was YUVA’s last roadshow among the 24 shows held all across the different cities of India. This interactive session took place inside the …
The Art in Me collective of the Bhawanipur Education Society college (BESC) organised a two-day workshop in the college where students celebrated union of canvas and colours. The importance of Art as a means of expressing the innermost feelings of the one wielding the brush, or as a catharsis for students, hemmed in as they …
IMI Masterclass with Mr. Gobinda Roy & Ms. Rituparna Basu
The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala
Photographer – Papan Das & Agrag Ghosh
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