On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Theoretical education is important but at the very same time its application in real life scenarios is of equal significance. To help the students and show them a glimpse of the corporate world, the Department of Commerce of The Bhawanipur Education Society College along with the Institute of Company Secretaries of India (ICSI) came up …
The Department of Bengali organized a student seminar in Bengali Language on 3rd December, Saturday at 1.30 pm. A total of 9 General and AECC students in the first semester participated in the seminar. The seminar was judged by Miss Alivia Basu, Research Scholar, Jadavpur University. The first position was won by Rajasree Mandal who …
Prof Parimal Merchant is a Director in the SP Jain Institute of Management, one of the most sought-after sanctuaries for getting entry into the coveted world of MBA’s. That the Mumbai based institute has campuses in Dubai, Singapore and Sydney being vindication enough of its stature and popularity among student fraternity. However, is it not …
The students of AON (Assembly of Nations) organized a MUN workshop, “Learn to MUN” for two days in the Society Hall from 12 noon to 2 pm. The workshop was conducted by the secretary general of The BESC AON’23, Hreed Gupta who is currently a second-year student of Economics hons from Bhawanipur Education Society College. …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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