On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Enact Collective of The Bhawanipur Education Society College organized a theater workshop for aspiring actors. The workshop was held from 17th – 19th May, 2023 in Valia Hall. The workshop was conducted by Subramya Pushak Dasgupta who has acquired graduate-level training in Hindustani classical music. He is a multi-instrumentalist, singer, theater and a film …
Organising Secretaries : Dr. Dyuti Sinha and Devdip Mal Platform : Video-conferencing through Google meet Date : June 16, 2020 ( Tuesday) from 3.30 pm to 5.00 pm Webinar on “Socio- Economic Impact of COVID-19 in India and its Revival Strategies” was organised on June 16, 2020 (Tuesday) from 3.30 pm to 5.00 pm by …
August 27th, 2019. Room No 420. Those that say Rap is a form of Hip-Hop couldn’t be more wrong – it can be, and often is, a component of hip-hop, but its origins pre-date the hip-hop culture, tracing it back to the African Griot culture, which in turn has links with the ancient Egyptians. As a …
November 18, 2020 The much-awaited festival of lights, Diwali was around the corner with the celebration taking place in each student’s house brought the spirit of competition alive. The time to get away from the hectic study spree and steal slices of joy through fun games and enlighten the essence of the festival. ‘INLIGHTABLE’ bought …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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The Enact Collective of The Bhawanipur Education Society College organized a theater workshop for aspiring actors. The workshop was held from 17th – 19th May, 2023 in Valia Hall. The workshop was conducted by Subramya Pushak Dasgupta who has acquired graduate-level training in Hindustani classical music. He is a multi-instrumentalist, singer, theater and a film …
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Organising Secretaries : Dr. Dyuti Sinha and Devdip Mal Platform : Video-conferencing through Google meet Date : June 16, 2020 ( Tuesday) from 3.30 pm to 5.00 pm Webinar on “Socio- Economic Impact of COVID-19 in India and its Revival Strategies” was organised on June 16, 2020 (Tuesday) from 3.30 pm to 5.00 pm by …
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August 27th, 2019. Room No 420. Those that say Rap is a form of Hip-Hop couldn’t be more wrong – it can be, and often is, a component of hip-hop, but its origins pre-date the hip-hop culture, tracing it back to the African Griot culture, which in turn has links with the ancient Egyptians. As a …
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