On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
A webinar on Life after Covid 19had been organized by the Post Grduate department of Commerce on July 7, 2020. One hundred twenty students of both second semester and fourth semester have participated in this webinar and they had discoursed on the impact of Covid in every sphere of life. They had presented primary data …
A cultural programme was organized by the Department of Education on the 2nd of February 2022. The current pandemic has been a bane for all of us, but it could not dampen the spirit of the Semester 1 students to showcase their talents. Even though the event was held virtually, everything went off without a …
Peer Webinar is a novel initiative taken by the Department of English as an attempt to encourage academic dialogue and widen research perspectives amongst the members of the faculty in the department of English. The final semester students of M.A English are also included as audience in order to encourage research aptitude and familiarize them …
Dhamaal is one of the most celebrated events of the Bhawanipur Education Society College (BESC), when students – cutting across caste, creed or colour do the dandiya to celebrate the arrival of Ambe Maa (Uma or Durga in Bengal) on Earth, a process that ends in the triumph of good over evil. To facilitate the …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
Related Posts
Report Students’ webinar held by PG department of commerce
A webinar on Life after Covid 19had been organized by the Post Grduate department of Commerce on July 7, 2020. One hundred twenty students of both second semester and fourth semester have participated in this webinar and they had discoursed on the impact of Covid in every sphere of life. They had presented primary data …
Creative Maniacs
A cultural programme was organized by the Department of Education on the 2nd of February 2022. The current pandemic has been a bane for all of us, but it could not dampen the spirit of the Semester 1 students to showcase their talents. Even though the event was held virtually, everything went off without a …
Departmental Peer Webinar (Chapter 6) organized by the Department of English
Peer Webinar is a novel initiative taken by the Department of English as an attempt to encourage academic dialogue and widen research perspectives amongst the members of the faculty in the department of English. The final semester students of M.A English are also included as audience in order to encourage research aptitude and familiarize them …
Dandiya Workshop
Dhamaal is one of the most celebrated events of the Bhawanipur Education Society College (BESC), when students – cutting across caste, creed or colour do the dandiya to celebrate the arrival of Ambe Maa (Uma or Durga in Bengal) on Earth, a process that ends in the triumph of good over evil. To facilitate the …