On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
On 22nd August The Department of Sociology and The Environmental Development Committee in collaboration with the Internal Quality Assurance Cell (IQAC) organised a Webinar on ” Addressing Issues of Climate Change and Vector Borne Diseases like Dengue”. The speaker invited for this event was the young and dynamic climate activist Mr. Ajay Mittal, Director, India …
On 19th April 2023, Vox Populi, a collective of the college conducted a story-telling session at the Library of The Bhawanipur Education Society College from 11:00 a.m. The idea behind the session was to develop the art of storytelling amongst the students while indulging in interactive games. The session began with the Dean of Student …
The Department of Bengali in collaboration with IQAC organized a special lecture on Rabindranath er Shikhachinta o Bortomankal, held on 12th November 2022 at 2.00pm. The esteemed speaker of the lecture was Swami Shastrajnanananda (Secretary, Saradapith, Ramkrishna Math o Mission, Belur & Former Principal of Belur Vidyamandir and Narendrapur, Ramakrishna Mission College). The event took …
The Bhawanipur Education Society College (BESC) is known for its unconventional take on education, preferring to free the young minds from the shackles of rote and recite mode of studies to help them grasp hands on. As part of this initiative different courses are made available to students who can learn how to follow their …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
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On 22nd August The Department of Sociology and The Environmental Development Committee in collaboration with the Internal Quality Assurance Cell (IQAC) organised a Webinar on ” Addressing Issues of Climate Change and Vector Borne Diseases like Dengue”. The speaker invited for this event was the young and dynamic climate activist Mr. Ajay Mittal, Director, India …
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On 19th April 2023, Vox Populi, a collective of the college conducted a story-telling session at the Library of The Bhawanipur Education Society College from 11:00 a.m. The idea behind the session was to develop the art of storytelling amongst the students while indulging in interactive games. The session began with the Dean of Student …
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The Department of Bengali in collaboration with IQAC organized a special lecture on Rabindranath er Shikhachinta o Bortomankal, held on 12th November 2022 at 2.00pm. The esteemed speaker of the lecture was Swami Shastrajnanananda (Secretary, Saradapith, Ramkrishna Math o Mission, Belur & Former Principal of Belur Vidyamandir and Narendrapur, Ramakrishna Mission College). The event took …
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The Bhawanipur Education Society College (BESC) is known for its unconventional take on education, preferring to free the young minds from the shackles of rote and recite mode of studies to help them grasp hands on. As part of this initiative different courses are made available to students who can learn how to follow their …