On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
The Department of History of The Bhawanipur Education Society organized a lecture on November 26, 2022, entitled ‘The Sleuth and the City: Historicizing the Fictional Detective and Urban Modernity.’ Mr. Arup Ratan Samajdar, CWTT, Department of Film Studies, BESC, was the session’s speaker. The lecture began at 2:30 pm in Room No. 547 with a …
The Department of English, The Bhawanipur Education Society College, observed the 458th birth anniversary of William Shakespeare on 23rd April 2022, Saturday at the second-floor auditorium of the College from 11 a.m. to 12 p.m., the poster for which was designed by Prof. Sayan Chatterjee. The event was divided into two sections—the first section comprising …
One might have definitely wondered as to why are case studies so important and why competition based on case studies are so rigorous? Well, Case Studies for sure help in discussing something that is far more realistic than theoretical studies for all the ones participating. Case studies help students to see that what they have …
On the 13th of May 2023, the Internal Complaints Committee of the college organised a seminar on “Gender Image and Representation” in the second-floor auditorium of the college. The distinguished speaker for the afternoon was Dr. Bratati Dey, Assistant Professor, Department of Geography, Dhruba Chand Halder College. She was able to do justice to the …
Touching The Customer’s Mind
On the 28th of August, a seminar was held at the Golden Jubilee Hall on ‘Touching the Customer’s Mind’, at the Bhawanipur Education Society College. Students from all three years, as well as all the professors of the BBA department came to attend the event, as the subject was something that everything could learn a thing or two from.
The first speaker was Mr. Samindra Roy, who gave a presentation on marketing and the various methods that are available to us in today’s day and age, with social media being relevant now more than ever. He also talked about the tactics that commercials use to gain a customer’s attention to a product, and showed the audience a few examples in the form of television advertisements. Alongside these, he also presented a few case studies, such as the Aashirwad Atta case.
The second speaker for the day was Mr.Venkat Subramaniam, one of Dr. Suman Kumar Mukherjee’s former students, and someone with a wide range of experience in the corporate world. He provided a great deal of information about being insightful, in today’s world and to be open to new things. His lecture was more of a series of anecdotes on various parts of marketing and business.
Overall, the seminar was a huge success, with huge audience to back for it. It was a great and erudite session for all of us as it provided an insight on how to attract as well as the various strategies involved in how to draw a customer’s attention towards a particular product.
Tanushri Shah
Related Posts
The Sleuth and the City: Historicizing the Fictional Detective and Urban Modernity
The Department of History of The Bhawanipur Education Society organized a lecture on November 26, 2022, entitled ‘The Sleuth and the City: Historicizing the Fictional Detective and Urban Modernity.’ Mr. Arup Ratan Samajdar, CWTT, Department of Film Studies, BESC, was the session’s speaker. The lecture began at 2:30 pm in Room No. 547 with a …
Reading Sessions on Shakespeare’s Birthday, organized by the Department of English
The Department of English, The Bhawanipur Education Society College, observed the 458th birth anniversary of William Shakespeare on 23rd April 2022, Saturday at the second-floor auditorium of the College from 11 a.m. to 12 p.m., the poster for which was designed by Prof. Sayan Chatterjee. The event was divided into two sections—the first section comprising …
Bhawanipur Case Study Competition
One might have definitely wondered as to why are case studies so important and why competition based on case studies are so rigorous? Well, Case Studies for sure help in discussing something that is far more realistic than theoretical studies for all the ones participating. Case studies help students to see that what they have …
Gender Image and Representation
On the 13th of May 2023, the Internal Complaints Committee of the college organised a seminar on “Gender Image and Representation” in the second-floor auditorium of the college. The distinguished speaker for the afternoon was Dr. Bratati Dey, Assistant Professor, Department of Geography, Dhruba Chand Halder College. She was able to do justice to the …