A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
“Learning gives Creativity, Creativity leads to thinking, Thinking provides knowledge, Knowledge makes us Great….Quiz competitions are always interesting and informative, which provide excitement among the students and also make them aware of current affairs. On 4th of March 2020, The BBA department of The Bhawanipur College held its last intra-college event before the current third …
The Bhawanipur Education Society College hosted its annual Event Management workshop from October 1st to October 3rd, 2023, in the Jubilee Hall. This workshop, starting at 10:00 am each day, offered valuable insights into the world of event management for undergraduate students from all disciplines and years. It featured prominent event managers from across India, …
“When the well is dry, we know the worth of water”. – Benjamin Franklin Water is an essential component of life. We all need water to survive. There is no life on earth without water. World Water Week is the leading conference on global water issues, held every year since 1991. The Week attracts a …
A jugalbandi or jugalbandhi is a performance in Indian classical music, especially the Hindustani classical music that features a duet of two solo musicians. The word jugalbandi means, literally, “Entwined twins.”
Special Lecture on Advertising
A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.
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