Special Lecture on Advertising

By

A Special Lecture on ‘Brand Positioning and Management’ was conducted by Department of Journalism and Mass Communication on 10th June 2021. The esteemed speaker for the session was Mr. Souvik Ghosh (Regional Manager, East – ICA Pidilite Private Limited). The event was attended by students from both Honours and General courses. In his lecture, Mr. Ghosh deliberated on how brand management has evolved in today’s digital age. Sharing many real-life events with the students, he emphasized on the importance of both communication planning and execution in successful brand management in today’s world. The lecture session was followed by a Q&A session. Many questions were asked by the students in the Q&A session which were individually addressed by Mr. Ghosh. The Q&A session was followed by the Vote of Thanks by the Department Coordinator which marked the conclusion of the event.

Posted in Bhawanipur Bytes, Workshops & Seminar.
Share

Related Posts

  • NSS Felicitation Day
    April 3, 2023

    NSS Felicitation Day

    The Bhawanipur Education Society College organized an ‘NSS Felicitation Day’ ceremony on 3rd April 2023 at the Concept Hall. The ceremony began with Prof. Gargi speaking about NSS and the significant role it plays in every NSS volunteer’s life. Then a spellbinding performance was staged by Sanskar Keshri, of Crescendo on ‘Ae Watan’. Moving forward …

  •
    March 28, 2025

    Elements of Management studies

    On the 28th of March 2025, The Department of Commerce (Morning) in collaboration with the Internal Quality Assurance Cell (IQAC) successfully hosted a seminar on “Elements for Management Studies”. The event started at 10 A.M. and was attended by more than 300 students and 25 faculty members. The seminar aimed to provide valuable insights into …

  •
    December 24, 2021

    Key Issues in Gender Sensitization

    An invited lecture on “Key issues in Gender Sensitization” by Ms. Seema Sreeniwas was organised by the Internal Complaints Committee in collaboration with IQAC, The Bhawanipur Education Society College on 24th December,2021 @ 1:00 p.m. There were around 50 participants which included faculty, students and staff of the college from various sections. The programme started …

  •
    March 21, 2022

    Discussions and book launch on ‘Mosiacs of a Locale’

    The Departments of History and Geography, in collaboration with the Library Committee, The Bhawanipur Education Society College organized a discussion session on the book ‘Mosaics of a Locale: The Stories of Bhawanipur’ entitled on 21st March, 2022 from 3: 30 pm onwards in the 6th Floor Knowledge Resource Center. The programme was attended by 65 …

Admissions 2026-27 Enquiry