“Everything we see on the internet is a piece of content.”
The Bhawanipur Education Society College organized an insightful session on “ How to promote yourself on Social Media” on 1st September 2023 at 10:30 am in the Society Hall of the college campus. The guest speaker of the session was Mr. Deepak Pareek, a renowned social media influencer, entrepreneur, and founder of Iceberg Creations, a broadcasting, and media production company. The session kickstarted with the Dean of Student Affairs, Prof. Dilip Shah addressing the students. He emphasized just how important social media branding has become now more than ever, when social media is also contributing to the country’s GDP, elaborating on his personal experiences as well.
Later, Mr. Pareek went on to have an informal discussion on content, variables of personal branding, and the dynamics that make a brand reach out to a content creator. This was followed by a Q&A session where the students had the opportunity to seek guidance from the expert himself. The students were also told about the benefits of content creation, the key reasons being the fact that the profession is location agnostic, it leaves room for wealth creation and there is no downside to creating content. This was a big motivation for the students to start their social media journey immediately. The students were made familiar with an interesting case study of Michael. B. Jordan and his collaboration with a famous brand to understand what made it legendary and how transformative and powerful branding and marketing proved to be.
During the Q&A session, he went on to explain how platforms differ with respect to different brand identities, recognizing what works best for a particular brand and how consistency plays a major role in the growth of a brand. He emphasized the ‘you first’ theory of social media marketing which primarily revolves around audience interactions and value addition by the creator making it a two-way street. The process also ensures that one does not just have a brand but also a community. The students hence learned that social media was beyond mere posts and captions, but also various technical intricacies contribute to the success of a personal brand. The session came to an end with the speaker, Mr. Deepak Pareek leaving the students with an important life lesson that ‘learning comes from embarrassment’ and there is no alternative to it.
Calcutta resembling the Indian Legacy of being self made, is an apt place to find yourself in various indigenous industries, one such being the GANGES Manufacturing Pvt. Ltd. We, the students of COMMERECE PLUS had the privilege to visit this place on Saturday 8th Aug 2015. A group of 45 students were accompanied by Prof. …
Ever been stuck somewhere (Waiting room, waiting on food, math class) and only had a calculator to play with? At first you may type out some stuff like 99999 X 1.0012874 or hEllO, but you run out of things to do after that. Most people utilize a calculator for basic functionality, but that is …
On 8th July 2021, the students as well as the teachers of the Department of Education organised a cultural program. It was an online program which started at 12.15 noon. The program started with a soothing Rabindra sangeet sung by soulful Ishika Raha who left no stone unturned to provide an enthralling and galvanic experience …
Colloquium, conceived by the Arts Section of the college as a multi-disciplinary, multi-lingual journal, seeks to publish scholarly articles on cross-cutting issues, viewed from the perspective of the liberal arts. It is a maiden attempt in the history of the college to bring out a peer reviewed annual journal, bearing an ISSN number.
Session On How to Promote Yourself On Social Media By Mr. Deepak Pareek
“Everything we see on the internet is a piece of content.”
The Bhawanipur Education Society College organized an insightful session on “ How to promote yourself on Social Media” on 1st September 2023 at 10:30 am in the Society Hall of the college campus. The guest speaker of the session was Mr. Deepak Pareek, a renowned social media influencer, entrepreneur, and founder of Iceberg Creations, a broadcasting, and media production company. The session kickstarted with the Dean of Student Affairs, Prof. Dilip Shah addressing the students. He emphasized just how important social media branding has become now more than ever, when social media is also contributing to the country’s GDP, elaborating on his personal experiences as well.
Later, Mr. Pareek went on to have an informal discussion on content, variables of personal branding, and the dynamics that make a brand reach out to a content creator. This was followed by a Q&A session where the students had the opportunity to seek guidance from the expert himself. The students were also told about the benefits of content creation, the key reasons being the fact that the profession is location agnostic, it leaves room for wealth creation and there is no downside to creating content. This was a big motivation for the students to start their social media journey immediately. The students were made familiar with an interesting case study of Michael. B. Jordan and his collaboration with a famous brand to understand what made it legendary and how transformative and powerful branding and marketing proved to be.
During the Q&A session, he went on to explain how platforms differ with respect to different brand identities, recognizing what works best for a particular brand and how consistency plays a major role in the growth of a brand. He emphasized the ‘you first’ theory of social media marketing which primarily revolves around audience interactions and value addition by the creator making it a two-way street. The process also ensures that one does not just have a brand but also a community. The students hence learned that social media was beyond mere posts and captions, but also various technical intricacies contribute to the success of a personal brand. The session came to an end with the speaker, Mr. Deepak Pareek leaving the students with an important life lesson that ‘learning comes from embarrassment’ and there is no alternative to it.
Reporter: Jiya Tanna
Photographer: Saptakraj Kar
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