The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled ” Media Innovations and Strategies for Brand Success!” on 30th August at 11AM. The event was held in Room 322 (3rd Floor) and attracted an enthusiastic audience, with over 50 students in attendance from all semesters.
The seminar commenced with the Master of Ceremonies, Prachi Agarwal (Student of Semester 3) introducing the esteemed speaker, Mr. Mahesh Motwani, a seasoned business leader having an experience for over 20 years in media planning and advertising. He is currently serving in the capacity of the Executive Vice President of Initiative Media India Pvt Ltd, Kolkata having previously worked with Anandabazar Patrika, Starcom and Equus Advertising in Mumbai.
Following the introduction, Professor Dr. Tridib Sengupta, the BBA Coordinator was invited to deliver the welcome address and to felicitate the speaker.
Mr. Motwani then took the stage to deliver an insightful session, lasting an hour and a half. During his address, he provided the students with valuable strategies and techniques aimed at sharpening their minds, and the importance of innovation and out-of-the-box thinking in the media world. He played numerous videos of the advertising campaigns designed by him which kept the students hooked and entertained. He also gave some tips and tricks to survive in the highly competitive business environment. He spoke about the advent of AI and its importance in modern advertising. Lastly, he mentioned that media industry in Kolkata is currently very small, but the level of creativity and overall contribution to national advertising is one of the highest. His session was both interactive and engaging, leaving the students motivated and inspired.
Towards the end of his deliberation, the floor was opened to questions where students asked him about the scope of Media jobs, its evolution over the years and impact of AI on future jobs in his field, which were answered by the Speaker with great insights and experience.
The seminar concluded with a vote of thanks from the Events Team Head, Vedika Lalka who expressed her gratitude towards the Speaker for his willingness to share his knowledge and expertise with our students.
This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Srijani Sarkar. It offered the students a unique opportunity to gain insights from a renowned expert in the field of Media and Advertising.
38 students from Semester I & III of B.Com, accompanied by 6 faculty members, embarked on an educational visit to Thacker Dairy, Kalyani Unit. The industrial trip aimed to familiarize the students with various aspects of cattle farming, including animal rearing, milk production, and management. During the visit, students gained insights into the dairy industry’s …
The GD-PI round is considered to be the most crucial step in cementing one’s admission either to the B-schools in the country or to any organisation before recruitment. Most of the organisations of repute are in the practice of using it as the platform to enlist the deserving candidates and Bhawanipur Education Society College having …
Times fresh face an event powered by Acne star. The tagline being “Turn your Talent into Stardom”, it was indeed an array of unparallel talent. The Bhawanipur Educational Society College in association with Times Fresh Face powered by Acne Star organized this event on the 09th of November, 2022 in Jubilee hall (6th Floor) of …
Click the Link for Schedule of Intra college selection trials / championship for the session 2022-23: https://tinyurl.com/22-23sports Click the Link for Registration of Intra College Selection Trials / Championship for the year 2022-23: https://tinyurl.com/sportsatbesc22-23 Please Note that the Last date for registration is 19-11-2022 (for all sports).
Seminar on “Media Innovations and Strategies for Brand Success!”
The Department of Business Administration at The Bhawanipur Education Society College successfully organized a seminar titled ” Media Innovations and Strategies for Brand Success!” on 30th August at 11AM. The event was held in Room 322 (3rd Floor) and attracted an enthusiastic audience, with over 50 students in attendance from all semesters.
The seminar commenced with the Master of Ceremonies, Prachi Agarwal (Student of Semester 3) introducing the esteemed speaker, Mr. Mahesh Motwani, a seasoned business leader having an experience for over 20 years in media planning and advertising. He is currently serving in the capacity of the Executive Vice President of Initiative Media India Pvt Ltd, Kolkata having previously worked with Anandabazar Patrika, Starcom and Equus Advertising in Mumbai.
Following the introduction, Professor Dr. Tridib Sengupta, the BBA Coordinator was invited to deliver the welcome address and to felicitate the speaker.
Mr. Motwani then took the stage to deliver an insightful session, lasting an hour and a half. During his address, he provided the students with valuable strategies and techniques aimed at sharpening their minds, and the importance of innovation and out-of-the-box thinking in the media world. He played numerous videos of the advertising campaigns designed by him which kept the students hooked and entertained. He also gave some tips and tricks to survive in the highly competitive business environment. He spoke about the advent of AI and its importance in modern advertising. Lastly, he mentioned that media industry in Kolkata is currently very small, but the level of creativity and overall contribution to national advertising is one of the highest. His session was both interactive and engaging, leaving the students motivated and inspired.
Towards the end of his deliberation, the floor was opened to questions where students asked him about the scope of Media jobs, its evolution over the years and impact of AI on future jobs in his field, which were answered by the Speaker with great insights and experience.
The seminar concluded with a vote of thanks from the Events Team Head, Vedika Lalka who expressed her gratitude towards the Speaker for his willingness to share his knowledge and expertise with our students.
This seminar was a significant academic event curated by the Teacher Coordinators Prof. Paridhi Agarwal and Prof Srijani Sarkar. It offered the students a unique opportunity to gain insights from a renowned expert in the field of Media and Advertising.
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