The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
Type of Activity: Class Lecture Date/ Duration of Activity (from-to): 9th June, 2025 Time: 12:15 PM to 2:30 PM Details of Judges: Amit Kumar Paul, Associate Professor, Chemical Sciences, Bose Institute, Kolkata No. of Participants: Student = 34; Faculty = 21; Staff = 7 Objective of the event: The primary objective of this …
Topic: DEBATE – 2020 by the BBA Department “Every Citizen of India should be mandated to perform National Public Service.” Date : Sep 10, 2020 “It is better to debate a question without settling it, than to settle a question without debating it.” With this enlightening quote from Joseph Joubert, The Bhawanipur Education Society held …
The students of The Bhawanipur Education Society College attended a seminar on Cyber Crime organized by the Bhawanipur Prayas Sports & Cultural Society along with Kolkata Police. The students were accompanied by Prof. Vijay Kothari as they went to visit the Bhawanipur Utsab at D.N Mitra Square on 6th February 2015.
The Department of Sociology had organised a special lecture on “Status of Bengali Language in the Medieval Period” with students of semester 5 and 3 (CCF). The lecture was conducted in relation to the Core Course based component in the Core paper (CC-12) – ‘Sociology of Society in Bengal’, to understand the historical evolution of language as a …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
Related Posts
Chemistry in Times of Artificial Intelligence (Lecture Series-1)
Type of Activity: Class Lecture Date/ Duration of Activity (from-to): 9th June, 2025 Time: 12:15 PM to 2:30 PM Details of Judges: Amit Kumar Paul, Associate Professor, Chemical Sciences, Bose Institute, Kolkata No. of Participants: Student = 34; Faculty = 21; Staff = 7 Objective of the event: The primary objective of this …
Debate Report “Every Citizen of India should be mandated to perform National Public Service.”
Topic: DEBATE – 2020 by the BBA Department “Every Citizen of India should be mandated to perform National Public Service.” Date : Sep 10, 2020 “It is better to debate a question without settling it, than to settle a question without debating it.” With this enlightening quote from Joseph Joubert, The Bhawanipur Education Society held …
Seminar On Cyber Crime
The students of The Bhawanipur Education Society College attended a seminar on Cyber Crime organized by the Bhawanipur Prayas Sports & Cultural Society along with Kolkata Police. The students were accompanied by Prof. Vijay Kothari as they went to visit the Bhawanipur Utsab at D.N Mitra Square on 6th February 2015.
The Special Lecture by the Department of Sociology
The Department of Sociology had organised a special lecture on “Status of Bengali Language in the Medieval Period” with students of semester 5 and 3 (CCF). The lecture was conducted in relation to the Core Course based component in the Core paper (CC-12) – ‘Sociology of Society in Bengal’, to understand the historical evolution of language as a …