The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala Photographer – Papan Das & Agrag Ghosh
Date of the activity: 24.02.2024 Time: 10am- 6pm No. of Participants: 5 The objective of the event: To feed stray dogs and distribute reflective collars from Kolkata to Bolpur National Highway. Brief description of the event: On February 24, 2024, a collaborative effort between The BESC and FurrFolks resulted in the successful distribution of 200 …
The Department of M.Com at The Bhawanipur Education Society College organized an extension lecture focused on the topic “An Insight on Business Research Methodology” for Semester 4 students. The lecture took place on Wednesday, 3rd May 2023, at 3:00 pm in Room No-443. The lecture was delivered by Prof. Amalendu Bhuniya, Dean of the Faculty …
With the onset of spring, the country finds itself engulfed in the colours of Holi, one of India’s most celebrated festivals. Close to the ‘Phalguna Purnima’ Holi has many unique and unusual forms of celebration, making it a highly thrilling festival. One such unique celebration occurs here at The Bhawanipur Education Society College, where ‘Fagun’ …
“It is bad enough that people are dying of ‘Aids’ but no one should die of Ignorance.” – Elizabeth Taylor With this aim, The NSS unit of The Bhawanipur Education Society College organized the ‘Red Ribbon Campaign’ through the distribution of Aids Awareness Cards and red ribbons on the occasion of World Aids Day …
IMI Masterclass with Mr. Gobinda Roy & Ms. Rituparna Basu
The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala
Photographer – Papan Das & Agrag Ghosh
Related Posts
Fur-reflect: Outreach Activity Organised by the BESC NSS Unit in collaboration with Furrfolks
Date of the activity: 24.02.2024 Time: 10am- 6pm No. of Participants: 5 The objective of the event: To feed stray dogs and distribute reflective collars from Kolkata to Bolpur National Highway. Brief description of the event: On February 24, 2024, a collaborative effort between The BESC and FurrFolks resulted in the successful distribution of 200 …
An Insight on Business Research Methodology
The Department of M.Com at The Bhawanipur Education Society College organized an extension lecture focused on the topic “An Insight on Business Research Methodology” for Semester 4 students. The lecture took place on Wednesday, 3rd May 2023, at 3:00 pm in Room No-443. The lecture was delivered by Prof. Amalendu Bhuniya, Dean of the Faculty …
Fagun 2024
With the onset of spring, the country finds itself engulfed in the colours of Holi, one of India’s most celebrated festivals. Close to the ‘Phalguna Purnima’ Holi has many unique and unusual forms of celebration, making it a highly thrilling festival. One such unique celebration occurs here at The Bhawanipur Education Society College, where ‘Fagun’ …
World Aids Day
“It is bad enough that people are dying of ‘Aids’ but no one should die of Ignorance.” – Elizabeth Taylor With this aim, The NSS unit of The Bhawanipur Education Society College organized the ‘Red Ribbon Campaign’ through the distribution of Aids Awareness Cards and red ribbons on the occasion of World Aids Day …