The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala Photographer – Papan Das & Agrag Ghosh
Type of Activity: Extension Organising Unit: Women’s Cell Date: 8th March 2025 Time: 12:00 P.M. to 03:00 P.M. Venue: The BES College, Jubilee Hall (5th Floor) Participants: 123 (60 students, 57 faculty members and 6 non-teaching staffs) The Women’s Cell of The Bhawanipur Education Society College, in association with IQAC, celebrated International Women’s Day on …
The Bhawanipur Education Society College organised the much awaited workshop on Balancing Your Work and Home by Professor Parimal Merchant of SP Jain School of Global Management, Mumbai. But this time it was not only meant for students but for all age group (open to outsiders). Business person, Homemaker showcased huge interest as their presence …
The Department of English organized a special lecture on Environmental Humanities for the Second semester students of the Postgraduate course, on June 5, 2023 at 11:30 am in the college premises. The special lecture entitled “Environmental Humanities: Resituating the Literary in Times of Precarity” was delivered by Prof. (Dr.) Arpita Chattaraj Mukhopadhyay of the Department …
The Department of Political Science organized a Prize Distribution Ceremony on June 26, 2023 in Jubilee Hall for the students of Semester II, to recognise their achievements in all types of academic and disciplinary activities during the semester. The proceedings of the prize distribution ceremony were conducted by Amala Dhandhania, Associate Professor, Department of Political …
IMI Masterclass with Mr. Gobinda Roy & Ms. Rituparna Basu
The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. The event was held in the Placement Hall & started at 11:30 am with the first topic for the day, which was “’Strategic Disruption: Navigating Business Transformation in the Digital Era’” by the Guest lecturer, Dr. Gobinda Roy, Professor at IMI Kolkata and Chairperson of social media and branding website. Accompanying him was Ms. Karabi the Head of the Admissions department and Mr. Indranil, Assistant Admission head of IMI. The first one-hour session was filled with quirky Q&A rounds where every right answer was rewarded with a chocolate. There were also discussions on a variety of viral content on social media and the most talked about technology today, Chat GPT.
After the first lecture ended, the event continued with the second topic for the day that was “Today Insights on Marketing, Customer Relationship Management and Brand Management”, starting at 12:30 PM with the second guest lecturer, Dr. Rituparna Basu, a faculty at IMI Kolkata and Area Chair in Marketing. The lecture highlighted various marketing strategies of several brands and ended with a fun recall game. With a count of more than 50 attendees receiving E-Certificates for their participation in the Masterclass, the event concluded with the felicitation of guests by Prof. Minakshi Chaturvedi, Coordinator B.com (Morning).
Reporter – Srishti Jhunjhunwala
Photographer – Papan Das & Agrag Ghosh
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