Google Workshop

Bhawanipur Education Society College has a reputation of bringing about new ideas and nurturing them to its blossoming. Of late on 13th & 14th August Google Workshop was organised by the college. Around 100 students from B.Com, BSC, BBA & BA streams gathered in the “Society Hall” and it started exactly at 10:30 am. It was a two day’s workshop in which Miss Bhavna Ramrakhiani, CEO at “The Ad Values” who earlier was with Google for 4 years was invited as a guest faculty.

 

 

On the very first day of the workshop, the event started with Prof Dilip Shah sharing his opinion on digital marketing. He came about with an interesting quote “Grow with Google” and passed on the mike to the speaker Miss Bhavna Ramrakhiani to reflect her career to the keen enthusiasts. Miss Ramrakhiani has been working with Google for the past 3 years only to gain virtual knowledge and now she led to start her own venture in digital marketing. With her unmatchable rates, impeccable quality and fast turnaround she has garnered numerous clients in the field of digital marketing.

The first day’s session was all about the general information on Google. The students were made aware of what Google is, how to advertise in YouTube and other websites, types of Google products. In the age of data and speed; communications, publications and advertisings are of greatest importance. To work in Google and for Google one has to have the ad words and grants and campaigning in Google leads. The 1st day’s session was a successful one.

With the same keenness the 2nd day’s workshop took off. Miss Ramrakhiani had a thorough session to explain in detail SEO, organic search, search engine result page, types and cloaking. She continued to explain what is website, web development page speed insights. The pin drop silence in the hall was a proof of the rapt attention with which the students were listening to her interactive session. In this age of Internet, the youth must have knowledge of what they are using and how they can be benefitted from their undertaking.

With such positive vibes the workshop came to its finesse. Miss Bhavna Ramrakhiani was cordially felicitated with a memento by Prof Dilip Shah who drew the curtains with a pledge to arrange more workshops similar to this in future.

Reported by: Preeti Jain

Photography: Shouvik Das