The college held a 4 day workshop on Digital Marketing (from 22nd Sept to 25th Sept 2015) for students of all departments. Mr. Pramod Maloo, a distinguished name in the world of Digital Marketing was invited as the faculty.
Day 1
Mr. Maloo explained the term Digital Marketing and how is it different from traditional marketing. He gave an overview of different aspects of Digital Marketing, which included e-commerce , search engine optimization, marketplace. social media marketing etc. About 130 students including 90 students from commerce plus diploma program attended the workshop on day 1.
Day 2
Mr. Maloo gave an overview of ‘Search Engine Optimization’ and explained the meaning and importance of ‘Links’ and ‘Back Links’. He then explained ‘Ad Words’ and its three part viz. ‘Ad Copy’ , ‘Key Word’ and ‘ Bid Management’. He explained in detail the relevance of these in the context of an Ad Campaign. We also learnt about ‘Pay per click’, Paid Ads and Organic Sites. All these important terms and features were explained with examples and were made easy to understand.
DAY 3
The topic for third day for the workshop was ‘Importance of search engine marketing’. Mr. Maloo explained how we can advertise our website on Google through Adwords and only pay when potential customers click to visit our website i.e., pay per click. He explained the objectives of using Adwords.
1. Gathering more traffic on the website
2. Promotion and branding of the business
3. Informing people about availability of the products or services they are looking for
4. Reach to people at right place, at right time, and
5. Secure top potion of the Google search.
The students learnt about the terms impression, conversion, average conversion rate, per conversion cost and return on investment. He informed that with the tracking tools, we can see the actual sales our website is generating as a direct result of our ads i.e., conversion rate. He even pointed out that impression rate should be high and per conversion cost should be low. He also created an advertisement live for The BESC Dhamal, the Dandiya Mohotsav. The students took part and provided catchy ad title, creative descriptions within the character limit and error less display and destination URL for the advertisement. He also took questions from students and cleared their doubts.
DAY 4
The topic for fourth day of the workshop was ‘Platforms and benefits of social media marketing’. Mr. Maloo explained in simple terms the impact of political and economic changes on businesses and marketing strategies.
The importance of social media marketing was discussed, viz.
1. Popular with mass
2. Higher rate of interaction
3. Two way communication
4. Easy management, and
5. Cost effective.
Mr. Maloo taught how to create a Facebook page by creating one live for a 3rd year student. He showed how a website domain is registered. The newly created page started its advertising campaign, after discussing its main objective i.e, to increase page likes. Filtering was done so that the ad reaches to the right people. The workshop was concluded after interesting Q&A session and presentation of college momento to Mr. Maloo by Dean of the college, Mr. Dilip Shah and the professor coordinator Prof. Vijay Kothari.
Decades of research link creativity with the intrinsic motivation to learn. When students are focused on a creative goal, they become more absorbed in their learning and more driven to acquire the skills they need to accomplish it. As the saying goes, “Creativity is intelligence having fun” we often witness several fun fairs where ideas …
“Performing Arts, Quiz, Fashion, International Affairs – The Bhawanipur Education Society College (BESC) has it all. Like they say, something for everyone, except all those of us, who love accounts” had rued one student who was not content with the window dressing and wanted to highlight his love for the subject and the highlight the …
“Trade is the oldest form of diplomacy” – John Kenneth Galbraith With this thought in mind, The Bhawanipur Education Society College organised a one-of-its-kind event called ‘International Barter’ in the Jubilee Hall of the college campus on the 17th of September 2024 from 11 A.M. onwards. 18 enthusiastic students participated and were divided into groups …
On the 21st of February, the Department of Management of The Bhawanipur Education Society College conducted a Career Counselling session for the first- and second-year students of the department. The guest speaker for the day was Mr. Sujoy Kumar Dutta, a CAT topper, who spoke to the students about how they should prepare for competitive …
Digital Marketing Workshop
The college held a 4 day workshop on Digital Marketing (from 22nd Sept to 25th Sept 2015) for students of all departments. Mr. Pramod Maloo, a distinguished name in the world of Digital Marketing was invited as the faculty.
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Day 1
Mr. Maloo explained the term Digital Marketing and how is it different from traditional marketing. He gave an overview of different aspects of Digital Marketing, which included e-commerce , search engine optimization, marketplace. social media marketing etc. About 130 students including 90 students from commerce plus diploma program attended the workshop on day 1.
Day 2
Mr. Maloo gave an overview of ‘Search Engine Optimization’ and explained the meaning and importance of ‘Links’ and ‘Back Links’. He then explained ‘Ad Words’ and its three part viz. ‘Ad Copy’ , ‘Key Word’ and ‘ Bid Management’. He explained in detail the relevance of these in the context of an Ad Campaign. We also learnt about ‘Pay per click’, Paid Ads and Organic Sites. All these important terms and features were explained with examples and were made easy to understand.
DAY 3
The topic for third day for the workshop was ‘Importance of search engine marketing’. Mr. Maloo explained how we can advertise our website on Google through Adwords and only pay when potential customers click to visit our website i.e., pay per click. He explained the objectives of using Adwords.
1. Gathering more traffic on the website
2. Promotion and branding of the business
3. Informing people about availability of the products or services they are looking for
4. Reach to people at right place, at right time, and
5. Secure top potion of the Google search.
The students learnt about the terms impression, conversion, average conversion rate, per conversion cost and return on investment. He informed that with the tracking tools, we can see the actual sales our website is generating as a direct result of our ads i.e., conversion rate. He even pointed out that impression rate should be high and per conversion cost should be low. He also created an advertisement live for The BESC Dhamal, the Dandiya Mohotsav. The students took part and provided catchy ad title, creative descriptions within the character limit and error less display and destination URL for the advertisement. He also took questions from students and cleared their doubts.
DAY 4
The topic for fourth day of the workshop was ‘Platforms and benefits of social media marketing’. Mr. Maloo explained in simple terms the impact of political and economic changes on businesses and marketing strategies.
The importance of social media marketing was discussed, viz.
1. Popular with mass
2. Higher rate of interaction
3. Two way communication
4. Easy management, and
5. Cost effective.
Mr. Maloo taught how to create a Facebook page by creating one live for a 3rd year student. He showed how a website domain is registered. The newly created page started its advertising campaign, after discussing its main objective i.e, to increase page likes. Filtering was done so that the ad reaches to the right people. The workshop was concluded after interesting Q&A session and presentation of college momento to Mr. Maloo by Dean of the college, Mr. Dilip Shah and the professor coordinator Prof. Vijay Kothari.
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Decades of research link creativity with the intrinsic motivation to learn. When students are focused on a creative goal, they become more absorbed in their learning and more driven to acquire the skills they need to accomplish it. As the saying goes, “Creativity is intelligence having fun” we often witness several fun fairs where ideas …
Celebrating the Golden Rules
“Performing Arts, Quiz, Fashion, International Affairs – The Bhawanipur Education Society College (BESC) has it all. Like they say, something for everyone, except all those of us, who love accounts” had rued one student who was not content with the window dressing and wanted to highlight his love for the subject and the highlight the …
International Barter
“Trade is the oldest form of diplomacy” – John Kenneth Galbraith With this thought in mind, The Bhawanipur Education Society College organised a one-of-its-kind event called ‘International Barter’ in the Jubilee Hall of the college campus on the 17th of September 2024 from 11 A.M. onwards. 18 enthusiastic students participated and were divided into groups …
Career Counselling Seminar
On the 21st of February, the Department of Management of The Bhawanipur Education Society College conducted a Career Counselling session for the first- and second-year students of the department. The guest speaker for the day was Mr. Sujoy Kumar Dutta, a CAT topper, who spoke to the students about how they should prepare for competitive …