The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
The Bhawanipur Education Society College organised a two days workshop on self defence on 16th and 17th of February,2017 from 10:00 am to 12:00 noon. On 16th Feb it was being held at the Turf. Our respected Dean, Prof. Dilip Shah, welcomed Shihan Anil Kumar Ram (6th Dan Black Belt from Japan) and presented him …
As a city steeps with tradition, Kolkata transforms into a magic land during the time of Durga Puja. This year, Bengal’s favorite festival got even more special with the introduction of Trishakti Samman. An award to redefine the festive spirit of Kolkata by honoring the truly worthy worshippers of Ma Durga. The Bhawanipur college has …
RJ Jimmy Tangree of 91.5 Friends FM is a celebrity if ever there was one in Kolkata. He started his career, when he was still in college by changing cassettes in the weekend discos organised for the members in the Calcutta Swimming Club. The year was 1984, way before most that comprise his current audience …
Sujay Kumar Dutta is an IIT alumnus. But that is not his claim to fame. He is also one with more than a decade’s experience as a trainer who has been helping students successfully negotiate the CAT. But that too is not what sets him apart. His real claim to fame – what gives him …
Marketing Metamorphosis-A Breakaway from Tradition
The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Reported by- Navyaa Baid
M.A. English Semester 3
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