The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
The Department of Journalism and Mass Communication at The Bhawanipur Education Society College hosted the state colloquium of the Indian Communication Congress on December 7, 2023. The central theme of the colloquium was ‘The Necessity for the Communication & Media Education Council of India.’ Distinguished figures present at the event were Prof. B.K. Ravi (Vice-Chancellor, …
The Roman poet Juvenal coined, “mens sana in corpore sano” which translates to a healthy mind in a healthy body. There is no doubt that in BESC, social skills, personality grooming, and sports and fitness take up the centre stage. On Monday, 14th November 2022, the college organised a fitness competition. This was the second …
Nexus, the management fest of BESC witnessed spirited participation from a number of the city’s premier institutions. The event itself was an eyeopener of sorts with BESC student organisers leaving no stones unturned to present a spectacle befitting its name. Aimed at inculcating the basic concepts of management among students, the entire fest was an …
The Women’s Cell of The Bhawanipur Education Society College organized a talk on the digital platform approved by the IQAC of the College on the 10th of June 2020. The speaker Dr. Sohini Banerjee who is currently working as an independent public health researcher and consultant spoke on the issue of rising incidents of domestic …
Marketing Metamorphosis-A Breakaway from Tradition
The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Reported by- Navyaa Baid
M.A. English Semester 3
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