The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
The Departments of Bengali and History, of The Bhawanipur Education Society, had arranged a national webinar on 6th July, 2021 entitled ‘Revisiting Modernity in 19th Century Bengal: Rammohan Roy and Iswar Chandra Vidyasagar’ to commemorate the 250th Birth Anniversary of Raja Rammohan Roy. The programme commenced at 11 a.m. with an inaugural song by Miss …
A seminar on Fintech Applications was organized by the Department of Postgraduate Commerce at The Bhawanipur Education Society College. The distinguished speaker for the seminar was Prof. Dr. Binay Bhushan Charabarti, former professor at the Indian Institute of Management Calcutta, and former Director-in-Charge at IIM Ranchi. Commencing at 4:30 p.m., the seminar began with an …
Organised by the Department of Commerce (UG and PG) in collaboration with IQAC August 20 2020 (5.00 pm to 7.00 pm) Resource Persons Ms. Malini Sarkar (Director, Reach Counselling and Consulting Services, Kolkata) Dr.Arvind Nongpiur (Assistant Professor, Department of Psychiatry NEIGRIHMS, Shillong) Mr.Varun Kaul(Counselling Psychologist and Motivational Trainer, Bangaluru) Dr.Amlan Kusum Jana (Associate Professor, Department …
The Department of English, The Bhawanipur Education Society College, organized an inter-college Students’ Seminar for the postgraduate students, on 21st November 2022 (Monday), in the sixth-floor auditorium, from 10:30 a.m. to 4 p.m. The topic for the seminar was, ‘Visible Centre: Blurred Peripheries’. Papers by students from institutions across India including the University of Delhi, …
Marketing Metamorphosis-A Breakaway from Tradition
The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Reported by- Navyaa Baid
M.A. English Semester 3
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