The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
“To reap a return in ten years, plant trees. To reap a return in 100, cultivate the people.” Capital markets help channelize surplus funds from savers to companies which then invest them in their business. It forms a large part of the financial system that runs an economy. Capital markets refer to the places where savings …
‘The happiest people in the world are those who make others happy’ Lack of access to medicines causes a cascade of misery and suffering with no relief form the excruciating pain. Bridging this divide between availability and need, the NSS collective of the College has organised MED-DRIVE for an old age home, Tollygunge Homes 186, …
On 24th of September 2016, a Training session on Corporate Interview was conducted by Mr.Ajay Bhor at our College campus. In the beginning, the students were shown a short video which taught them that adapting and surviving are essential in an interview . Few more videos were shown to the students which helped them get a better idea of how to …
The Bhawanipur College underwent a thorough evaluation by a team of three experts from the National Assessment and Accreditation Council (NAAC)—Dr. HPS Chauhan, Dr. Debal Dasgupta, and Dr. Snehal Donde—visited the institution. This peer team was tasked with the responsibility of auditing the college’s standards and performance on behalf of NAAC. During their comprehensive two-day …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
Related Posts
Basics Of Capital Market
“To reap a return in ten years, plant trees. To reap a return in 100, cultivate the people.” Capital markets help channelize surplus funds from savers to companies which then invest them in their business. It forms a large part of the financial system that runs an economy. Capital markets refer to the places where savings …
Med-Drive
‘The happiest people in the world are those who make others happy’ Lack of access to medicines causes a cascade of misery and suffering with no relief form the excruciating pain. Bridging this divide between availability and need, the NSS collective of the College has organised MED-DRIVE for an old age home, Tollygunge Homes 186, …
Training Session on Corporate Interview
On 24th of September 2016, a Training session on Corporate Interview was conducted by Mr.Ajay Bhor at our College campus. In the beginning, the students were shown a short video which taught them that adapting and surviving are essential in an interview . Few more videos were shown to the students which helped them get a better idea of how to …
NAAC visit
The Bhawanipur College underwent a thorough evaluation by a team of three experts from the National Assessment and Accreditation Council (NAAC)—Dr. HPS Chauhan, Dr. Debal Dasgupta, and Dr. Snehal Donde—visited the institution. This peer team was tasked with the responsibility of auditing the college’s standards and performance on behalf of NAAC. During their comprehensive two-day …