The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
आजादी के अमृत महोत्सव की शृंखला में हिन्दी विभाग की ओर से 18.4.2022 को एक कार्यक्रम का आयोजन किया गया जिसका विषय था ‘आजादी का अमृत महोत्सव हिन्दी राष्ट्रीय कवियों के परिप्रेक्ष्य में’ । कार्यक्रम का आरंभ एजुकेशन विभाग की वरिष्ठ प्राध्यापिका डॉ. रेखा नारीवाल के सुमधुर गणेश वंदना से हुआ । गणेश वंदना के …
The Department of History of The Bhawanipur Education Society organized a lecture on November 26, 2022, entitled ‘The Sleuth and the City: Historicizing the Fictional Detective and Urban Modernity.’ Mr. Arup Ratan Samajdar, CWTT, Department of Film Studies, BESC, was the session’s speaker. The lecture began at 2:30 pm in Room No. 547 with a …
The following players have achieved outstanding honors in their respective sporting fields in 2014 till now. The Bhawanipur Education Society College is very proud of each of them.
There’s a saying that you learn better by teaching it to someone. So, what is better than teaching a skill to a friend? Just like that, The Bhawanipur Education Society College concluded yet another edition of the Student ShareSkill Classes and hosted the felicitation of the Share-skill 3.0 classes to acknowledge the art of sharing …
Let’s get Digital
The future is digital, they say and the world, especially the one of business and commerce, is increasingly integrating itself into the digital realm. Not to be left out, the Bhawanipur Education Society College (BESC) organises a number of events that are aimed at empowering the students to make this transition into the digital realm so that they mat reap the benefits. The current workshop was no exception.
Prof Dilip Shah, the Dean of student Affairs of the BESC gave a brief introduction about the need and efficacy of digital marketing telling the students how they must always ride the waves of change in order to forge their own paths. He then proceeded to introduce the guest faculty – Angshuman Sett from NIHT.
Day one of the workshop was dedicated to the basics (which turned out wasn’t that basic, after all) with the faculty explaining the ways and means of creating a commercial page in the different social media platforms, with particular emphasis on the biggest of them all – facebook.
Creation was followed by optimisation as the students where shown as to how best they can optimise their pages so that they may increase the visibility, attract the eyeballs and engage the potential customers so that conversations may ultimately lead to conversions. Even while the basic steps were being chalked out, the faculty took great care to explain the underlying reasons behind the steps which was a kind of an eyeopener for most of the students who had literally approached the seminar complacent in the belief that they knew everything that was there to know about Facebook and went our literally humbled.
The next part of the workshop dealt with the aspects – the intricacies (and the psychology that drives it) of creating awareness about the page that is created and the posts that are uploaded therein. Contentious things about content and the ways of maximising it for the benefit of the business. Here too, students were overwhelmed by the amount of science that goes behind the creation of content as they learnt how to increase the effectiveness and efficacy of all that is posted.
(This report has been filed by Hethvi Kothari of the Expressions collective of the BESC)
Related Posts
‘आजादी का अमृत महोत्सव हिन्दी राष्ट्रीय कवियों के परिप्रेक्ष्य में’
आजादी के अमृत महोत्सव की शृंखला में हिन्दी विभाग की ओर से 18.4.2022 को एक कार्यक्रम का आयोजन किया गया जिसका विषय था ‘आजादी का अमृत महोत्सव हिन्दी राष्ट्रीय कवियों के परिप्रेक्ष्य में’ । कार्यक्रम का आरंभ एजुकेशन विभाग की वरिष्ठ प्राध्यापिका डॉ. रेखा नारीवाल के सुमधुर गणेश वंदना से हुआ । गणेश वंदना के …
The Sleuth and the City: Historicizing the Fictional Detective and Urban Modernity
The Department of History of The Bhawanipur Education Society organized a lecture on November 26, 2022, entitled ‘The Sleuth and the City: Historicizing the Fictional Detective and Urban Modernity.’ Mr. Arup Ratan Samajdar, CWTT, Department of Film Studies, BESC, was the session’s speaker. The lecture began at 2:30 pm in Room No. 547 with a …
Individual Players Achievements 2014
The following players have achieved outstanding honors in their respective sporting fields in 2014 till now. The Bhawanipur Education Society College is very proud of each of them.
Felicitation of ShareSkill 3.0 Classes
There’s a saying that you learn better by teaching it to someone. So, what is better than teaching a skill to a friend? Just like that, The Bhawanipur Education Society College concluded yet another edition of the Student ShareSkill Classes and hosted the felicitation of the Share-skill 3.0 classes to acknowledge the art of sharing …