Report on the seminar hosted by The Department Of Business Administration

A seminar was conducted by the Department of Business Administration, on 29^th March, 2025, at Concept Hall. The Seminar was attended mostly by the Semester-II and Semester-IV students, which delved into the topic “Marketing Storytelling: Traditional vs Online Marketing”.

Dr. Jayjit Chakraborty (Assistant Professor, BBA Department) and Prof. Paridhi Agarwal (Assistant Professor, BBA Department) have been instrumental in organizing the aforesaid seminar, under the abled guidance and mentorship of Dr. Tridib Sengupta (Coordinator, BBA Department).

The esteemed speaker, Mr. Vishal Moonka, is currently working in the capacity of Assistant General Manager (Marketing) at Vodafone Idea Ltd. For postpaid business, handling a revenue of Rs. 250 Crores annually. He has more than a decade of professional experience, spanning over grocery retail and telecom sector, in core marketing roles. Besides, he is also an author and professional numerologist, and has deep interest and exposure to astro and spiritual science.

Throughout the course of the seminar, Mr. Moonka encompassed upon a wide variety of marketing related issues, ranging from traditional to online marketing practices, pertaining to the contemporary world of management. Furthermore, he cited plethora of examples relating to different companies, who have been both successful and unsuccessful, in creating stories that would connect the consumers. Moreover, he provided few suggestions to the students, which would enable them, in becoming successful marketing practitioners in future.

The seminar was met with high acclaim from the attendees, including both students and faculty members, who found the session to be both illuminating and intellectually stimulating. Mr. Moonka’s practical approach to addressing the intricacies of marketing, resonated deeply with the audience, who engaged in meaningful conversation, and secured a holistic understanding about the current landscape of the industry.

The session was concluded with a formal vote of thanks delivered by Dr. Jayjit Chakraborty, who expressed gratitude to Mr. Moonka, for his valuable insights and to all the attendees for their active participation.

The seminar proved to be a significant opportunity for the students, to deepen their understanding of marketing trends, and their implications in both National and Global contexts.