Positive Content Creation Workshop: from dropout to speaker

“Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.”

-David Beebe

On 29th August 2025, the Jubilee Hall of The Bhawanipur Education Society College hosted the much-awaited “Positive Content Creation Workshop”, curated by Prof. Nitin Chaturvedi, faculty of the Department of Commerce (Morning). The workshop was organised under the banner of the Social Media and Film Making Collective of BESC, Celluloid, which promises to go beyond the basics, diving deep into the rapidly evolving world of digital creativity. The workshop, stretching for over two hours from 11:00 A.M. to 1:00 P.M., was an eye-opening experience that celebrated imagination, resilience, and the art of communication.

At the centre of the workshop was the star of the show, Ujjwal Kedia, a young content creator whose unconventional journey from dropout to public speaker resonated powerfully with the audience through his anecdotes, insights, and unique way of delivering ideas. Switching between Hindi and Marwari, he often blended the two languages in his speech—a stylistic choice that drew both light-hearted trolling and genuine appreciation. Content creation thrives on experimentation and relatability, where what seems unusual can sometimes become the hook that attracts people.

Content creation, as Ujjwal explained, is far more than simply posting photos or videos online. It is about storytelling, consistency, and impact. He highlighted the various stages of the creative process, beginning with the fetching and pitching of ideas to shaping them in ways that resonate with viewers. He underlined the importance of identifying what type of content would not only draw attention but also sustain audience engagement, which ultimately becomes the foundation for growth and even financial success in the digital economy.

He pointed out that in today’s world, where social media feeds are saturated with noise, the real power lies in producing content that adds positivity and value. Negativity may go viral, but it rarely builds a lasting community. On the other hand, content that uplifts, educates, or entertains with sincerity creates trust—and trust is the currency that sustains creators over the long term.

Taking cues from his own journey, Ujjwal candidly discussed how failure or rejection should never be a full stop. His transformation from dropout to confident speaker illustrated the role of persistence and reinvention in the creative journey. He encouraged students to take risks, not to shy away from trial and error, and to look at every piece of content as an opportunity to connect with people. For him, creativity was not a polished product but a process of evolution, where mistakes are stepping stones to mastery.

The workshop was also marked by interactive participation. As the floor was opened for questions, students eagerly engaged with Ujjwal, asking about everything from tackling online trolls to strategies for monetising short-form videos and building a consistent audience base. His answers, often peppered with humour and anecdotes, kept the audience both informed and entertained. The question-and-answer round transformed the workshop into a two-way interactive event, making it all the more impactful.

Prof. Dilip Shah, Rector and Dean of Student Affairs, also addressed the gathering. His words reflected how BESC not only nurtures talent but also constantly steers students toward social responsibility. As the session drew to a close, Ujjwal Kedia was felicitated by Prof. Dilip Shah, a moment that highlighted both gratitude and recognition for the value he brought to the campus. Adding a sweet ending to the afternoon, the event’s sponsor, Xero Degrees, distributed food coupons to the participants and volunteers.

By the time the workshop ended, students carried with them the realisation that content creation is not merely a trend but a serious profession—a craft that combines creativity, strategy, and responsibility. Events like this reaffirm The Bhawanipur Education Society College’s reputation as a space where learning is not confined to textbooks but is constantly expanded through exposure, dialogue, and inspiration.

REPORTER – Kshitisha Singh
 PHOTOGRAPHER – Himanshu Jain