The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
“The more we give importance to skill development, the more competent will be our youth.” – P.M. Narendra Modi Moving forward with this perspective put forth by our honorable Prime Minister, (BEST) The Bhawanipur Entrepreneurship Startup & Training collective organized this initiative to boost the skills of its members. On the 16th of August 2023 …
Literature and the arts, in Tata’s opinion, are the best ways to broaden perspectives, ignite the imagination, and open minds. To bring together eminent creative minds, opinionated leaders, and local talent from the literary, film, music, and other industries, the city of Kolkata experienced the Tata Steel Kolkata Literary Meet 2024 at the Victoria Memorial …
Indeed ‘expression’ is the passion that has propelled mankind this far. The Bhawanipur Education Society College promotes expression of talents and in due course has hosted a selection for Mandala Art. The workshop was organised by Shreyoshi Paine and Adhrish Ghosh, representatives of Art n Me Collective. Mandala Art is a symbolic picture of the …
The College organized a Business Ideation to Implementation workshop on March 31, 2023, in the Society Hall. The workshop was conducted by Dr. Sudipto Bhattacharya, a Certified Entrepreneurship Educator from STVP, Stanford University, and a Professor of Innovation, Entrepreneurship, Marketing Management, and Strategy. The workshop commenced with a welcome speech by the Dean of Student …
Marketing Metamorphosis-A Breakaway from Tradition
The goals of marketing haven’t changed but the forms have shifted. Sparking this Metamorphosis on the 9th of September 2022, The Bhawanipur Education Society College, The Department of Commerce held an event named ‘Marketing Metamorphosis- A Breakaway from Tradition’ which commenced from 11a.m. at the Jubilee Hall, on Marketing with different activities, quizzes and competitions.
In the beginning Prof. Dilip Shah made the opening speech followed by the coordinator of the event Prof. Luxmi Jha, Prof. Divya P. Udeshi, and Prof. Nitin Chaturvedi. The event ‘Guess the Product’ began at 11 a.m where the participants and the audience had to guess the products through the taglines and the logos. Around 12 noon the event ‘Product Pitching’ began where the Teams like Assimilators, Singhi Bros, PS Brothers, Hotshots, Lucifer, Bigshots, Black Bulls etc. had to pitch their respective products within the time frame of 2 minutes. Lastly, the event ‘Meme Competition’ began where the participants shed light on the marketing scenario through their memes.
At the end of the event the participants were awarded, and a vote of thanks was given. The important takeaway from the event was that “The focus of marketing does not change, only the form changes” and “Jo dikhta hai wahi bikta hai”.
Reported by- Navyaa Baid
M.A. English Semester 3
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