As India prepares to reap the demographic dividend, her corporate sector is in a constant state of flux. Young people are increasing moving into all echelons of the corporate world, with some even taking on brick and mortar behemoths with their innovative disruptions. It is to this driven force that Lakmé wants to reach out, and talk about Corporate Etiquette. Little wonder, they were in BESC.
Lakmé, incidentally was the first Indian cosmetic brand to introduce makeup to Indian women and has been straddling the scene for more than 5 decades now. It has the entire range of cosmetics, skin care and beauty service products and is the undisputed leader in the fashion scene, associated as it is, with the largest fashion event in the country – the Lakmé Fashion week. The choice of the BESC campus – for obviously the most glamourous reasons, was therefore natural.
The event – a Workshop on Corporate Etiquette.
About 200 BE-ites welcomed the tea from the Lakmé Academy comprising of Veena Hinger, Nafisa Baptiste, Hema Rai Suvva and Kirti Mahamia. Students were exposed to various facets of corporate etiquette and were shown ways of increasing their suave quotient. Backed by an extremely professional presentation, successive speakers underscored the need to what we loosely term as “being presentable” – to make the first impression that has a killer effect, with examples of the little do’s and dont’s that make all the difference.
Professor Dilip Shah, Dean of student Affairs of BESC, felicitated the guests on behalf of the College.
The event was organised by Sulagna and Koel Guha. This report has been filed by Sakshi Shaw with cameraperson Mayank Kashyap of the Expressions collective of BESC.