He is dubbed as “one of the most versatile and successful singers in the History of Indian Music and Hindi Cinema” by none less than Wikipedia.
Naturally when Arijit Singh calls on the Bhawanipur Education Society College (BESC), the stock questions come tumbling out: Why do so many celebrities visit the BESC? How much does the college spend to attract their footfalls? What do students get except the odd selfie? Prof Dilip Shah, the Dean of Student Affairs of BESC breaks out in a hearty laugh when confronted with the apparently “disturbing” questions: “Arijit Singh had come to Kolkata for an MTV event, which was manned by BESC students.
As a trade-off we had received one thousand passes to the event and the honour (and pleasure) of hosting him in the college.
It was a barter deal, as old as the history of transactions – call it an association of two brands, if you may.”
Ria Singh, a third-year student who was a part of the organising team picked up the thread “what do celebrities get by visiting us? Ten thousand students all wired, app-ed and connected, closeted in the most happening campus in the city.
Students who are discerning and with the dough to spare.
That is what they get. Its surprising that We don’t charge for our hospitality”! Prof Shah continues “there is more to it than that meets the eye.
Students who volunteered at the Wizcraft managed MTV show learnt invaluable lessons in event management from one of the biggest professional organisations in the country.
Students who organised – from scratch – the campus event which was attended by a four thousand odd crowd, were also enriched tremendously”.
And mind you, they did the entire execution from concept to communication, including the handling of the actual cash.
“Now consider this in the backdrop of our sworn agenda of bringing excitement to education, and things will begin to make sense” Prof Shah, delivers the Coup de grace.
As a matter of fact, even before Arijit Singh made the grand entry and was quizzed by the irreplaceable Mir, college students had taken the stage and worked up the tempo, showcasing their talents and a quiet confidence that is now the trademark of a BESC student “if they can do it, so can we.”
Arijit Singh was presented with a memento by Miraj D Shah, the Vice Chairman of BESC, and a sketch of the singer done on the spot by a student.
He reciprocated with his mellifluous renditions, called students from the audience to sing along and signed a guitar to keep the music flowing.
“Such events are invaluable” explained Miraj Shah, “especially to young and impressionable student minds.
More so, when they have their idols among them, sharing their stories, their success mantras and silently communicating the fact that success is a mind game that anybody with the right frame of mind and the desire to beat the odds can win”.
Barter in the time of Bitcoins? Why not? At BESC, it is all about possibilities.
Every year, the Department of Journalism and Mass Communication, The Bhawanipur Education Society College celebrates World Press Freedom Day towards increasing awareness regarding the importance of press freedom in the functioning of any democracy. This year too, the Department organized a special lecture and a workshop to mark the celebrations. Keeping in sync with the …
The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. …
Amidst the hullaballoo of rallies and traffic jam 23 students from The Bhawanipur Education Society College accompanied by Prof. Vijay Kothari and Prof. Divyesh Shah visited Makers Loft`s (a space for makers) at Ballygaunge Place. We were welcomed by Ms. Meghna Bhutoria Founder and CEO of Maker`s Loft. Later, we were split into two batches …
As a city steeps with tradition, Kolkata transforms into a magic land during the time of Durga Puja. This year, Bengal’s favorite festival got even more special with the introduction of Trishakti Samman. An award to redefine the festive spirit of Kolkata by honoring the truly worthy worshippers of Ma Durga. The Bhawanipur college has …
Arijit Singh Rocks BESC as Barter beats Bitcoins
He is dubbed as “one of the most versatile and successful singers in the History of Indian Music and Hindi Cinema” by none less than Wikipedia.
Naturally when Arijit Singh calls on the Bhawanipur Education Society College (BESC), the stock questions come tumbling out: Why do so many celebrities visit the BESC? How much does the college spend to attract their footfalls? What do students get except the odd selfie? Prof Dilip Shah, the Dean of Student Affairs of BESC breaks out in a hearty laugh when confronted with the apparently “disturbing” questions: “Arijit Singh had come to Kolkata for an MTV event, which was manned by BESC students.
As a trade-off we had received one thousand passes to the event and the honour (and pleasure) of hosting him in the college.
It was a barter deal, as old as the history of transactions – call it an association of two brands, if you may.”
Ria Singh, a third-year student who was a part of the organising team picked up the thread “what do celebrities get by visiting us? Ten thousand students all wired, app-ed and connected, closeted in the most happening campus in the city.
Students who are discerning and with the dough to spare.
That is what they get. Its surprising that We don’t charge for our hospitality”! Prof Shah continues “there is more to it than that meets the eye.
Students who volunteered at the Wizcraft managed MTV show learnt invaluable lessons in event management from one of the biggest professional organisations in the country.
Students who organised – from scratch – the campus event which was attended by a four thousand odd crowd, were also enriched tremendously”.
And mind you, they did the entire execution from concept to communication, including the handling of the actual cash.
“Now consider this in the backdrop of our sworn agenda of bringing excitement to education, and things will begin to make sense” Prof Shah, delivers the Coup de grace.
As a matter of fact, even before Arijit Singh made the grand entry and was quizzed by the irreplaceable Mir, college students had taken the stage and worked up the tempo, showcasing their talents and a quiet confidence that is now the trademark of a BESC student “if they can do it, so can we.”
Arijit Singh was presented with a memento by Miraj D Shah, the Vice Chairman of BESC, and a sketch of the singer done on the spot by a student.
He reciprocated with his mellifluous renditions, called students from the audience to sing along and signed a guitar to keep the music flowing.
“Such events are invaluable” explained Miraj Shah, “especially to young and impressionable student minds.
More so, when they have their idols among them, sharing their stories, their success mantras and silently communicating the fact that success is a mind game that anybody with the right frame of mind and the desire to beat the odds can win”.
Barter in the time of Bitcoins? Why not? At BESC, it is all about possibilities.
Related Posts
World Press Freedom Day
Every year, the Department of Journalism and Mass Communication, The Bhawanipur Education Society College celebrates World Press Freedom Day towards increasing awareness regarding the importance of press freedom in the functioning of any democracy. This year too, the Department organized a special lecture and a workshop to mark the celebrations. Keeping in sync with the …
IMI Masterclass with Mr. Gobinda Roy & Ms. Rituparna Basu
The Bhawanipur Education Society College, in collaboration with IMI (International Management Institute) Kolkata organized two masterclasses with two renowned speakers from IMI. Founded & established by RP- Sanjiv Goenka in 2010 to enable bright young minds to gain access to world-class management, IMI has been instrumental in preparing young minds for the world of management. …
Visit to The Makers Loft
Amidst the hullaballoo of rallies and traffic jam 23 students from The Bhawanipur Education Society College accompanied by Prof. Vijay Kothari and Prof. Divyesh Shah visited Makers Loft`s (a space for makers) at Ballygaunge Place. We were welcomed by Ms. Meghna Bhutoria Founder and CEO of Maker`s Loft. Later, we were split into two batches …
Trishakti Samman: Dakshin Kolkata Puja
As a city steeps with tradition, Kolkata transforms into a magic land during the time of Durga Puja. This year, Bengal’s favorite festival got even more special with the introduction of Trishakti Samman. An award to redefine the festive spirit of Kolkata by honoring the truly worthy worshippers of Ma Durga. The Bhawanipur college has …